In the world of surfing, innovation and design evolution are constants. The latest offering from Firewire, the Boss Up surfboard, is no exception. Born from the success and design philosophy of the S Boss, the Boss Up emerges as a natural progression, embodying the essence of performance midlength surfboards. This...

Brand: CJ Nelson Surfboard  (traditional longboard)Model: Sprout 2.0Length: 9'6" (76.2 liters)Construction: Thunderbolt SilverNumber of sessions: 20+Types of conditions: Ankle to chest-high+ running walls, in conditions ranging from clean/offshore to blown out/onshore.   SHOP NOW Paddling I weigh 150 pounds and ride shortboards most of the time, so the ample 76+...

In a recent video on his YouTube channel, CJ Nelson takes us on an in-depth exploration of the Outlier X Surfboard, a collaborative creation between himself and shaper Ryan Engle. This board is designed to push the boundaries of what an "outlier" design can achieve, blending the stability and ease of...

Experience Ultimate Comfort and Performance  The Hawaiian South Shore NBR2 wetsuit is the ultimate choice for water enthusiasts seeking premium comfort, flexibility, and performance. Designed with the latest neoprene technology from Korea's renowned JAKO, this 2mm front-zip wetsuit is a game-changer in the world of wetsuits. SHOP NOW What is...

A New Era of Longboarding In an exclusive Zoom interview, pro surfer Harley Ingleby gave us the inside scoop on his highly anticipated new surfboard model - the HIHP SPEED. As an update to his longest-running designs, the HIHP and Diamond Drive, this revamped board has been over a decade...