CJ Nelson has ridden a lot of surfboards throughout his career. He is considered one of the most accomplished traditional longboarders in the business, was dominant in the 1990s and early 200s, and has won the Duct Tape Invitational and MexiLog Fest. His line of boards with Thunderbolt represent some of the most advanced traditional logs on the market, and his Sprout design in particular is considered to be one of the best noseriders ever made. CJ Nelson has recently been turning heads with his Parallax design, which combines a forgiving outline and rails with a fast, trim-happy hull on the bottom. CJ Nelson recalls having numerous “aha” moments in his surfing career—things as simple as borrowing a shortboard from a buddy who was bigger than him and seeing his wave count double; lowering rocker in a log and carrying more speed on waves; bumping up thickness on a longboard and watching both paddle speed and trim speed increase. He notes that many of these benefits come with very little sacrifice—that you don’t actually lose very much by adding these elements. That was the principle that he brought into his design of the Parallax. When designing a board, CJ Nelson always...

The Apex Photo Credit to @cj_nelson There have been whispers about the ultimate log coming out of CJ Nelson’s workshop for a few months now—rumors that have every dedicated logger more excited than Christmas. We’ve finally gotten a look at the Apex, and it’s everything it was billed to be. Loosely based on the 1960s Involvement Log template, with a relatively narrow nose and hips set back of center, the Apex naturally gravitates toward critical noserides deep in the pocket and aggressive “hotdog” surfing. Added concave in the nose helps extend those noserides even longer, and a harder, lower, performance type rail in the tail puts the final polish on the board’s maneuverability. CJ intended this to be the apex of classic longboard design and performance, and that’s exactly what it is. Available in Thunderbolt Silver, in three sizes ranging from 9'1" to 9'11", the Apex is an homage to traditional longboarding, but with a modern twist.   What Customer Say About the APEX? CHECK OUT APEX BOARD HERE 👇

This summer and fall seem like they’ve had more tropical storms than ever before—not a week goes by that there isn’t a hurricane bearing down on Hawaii or spinning off the coast of Mexico, or a typhoon running over Guam or the Philippines. All of that tropical storm activity means a lot of interesting swells from unique angles, and this week’s Walaka swell was no exception. The last remnants of the Walaka swell are slowing fading away, but there is already another hurricane churning in the east Pacific, and this one looks like a doozy. Hurricane Sergio is currently sending swell to Southern California, and is expected to double back on itself and send an even bigger pulse of SW swell late next week. With all of this hurricane activity, it can be tempting to start chasing swells full time. Why not score Walaka this week then fly to California for Sergio next week?! Of course, chasing swells like that can be a bit cost prohibitive, especially when you add board bag fees on top of your typical airfare costs. But it appears that United Airlines wants you to chase as many swells as possible, because on October 5, as...