FOR STORE PICK UP ONLY - You can pay a $200 initial deposit here and pay the remaining balance on the day of pick-up.
SOLD OUT Boards email us here we can order for you, if it is in stock in the warehouse we can get it on 10-15 days
BRAND: FIREWIRE
MODEL: FRK
FINS: FCS II
CONSTRUCTION: LFT
FIREWIRE "FRK"
In 2015 I was asked to shape Kelly a board for the first time.
I knew immediately what I wanted to make him.
I saw it all in my head immediately; from the bottom contour to the tail template. The way the volume would distribute through the width, the whole shape… It might actually be the most intuitive design I’ve ever done, probably because I’ve spent so many years both watching Kelly surf, and shaping boards.
As crazy as it sounds I was certain it would work for him. Totally certain.
The odd thing is, after sending him the board in 2015, I never heard from Kelly about how the board went, and I sort of just moved on to other stuff.
Then one afternoon in 2017 I got this stream of text messages one day about how Kelly was blowing up at Trestles on my board. It totally caught me off guard. Just text messages and phone calls flying in from everyone.
I sorted through everyone’s messages and learned that Kelly’s good friend from Florida who was in town at the time had grabbed the board from Kelly’s shed where it had sat un-surfed for two years.
He surfed it and then told Kelly that Kelly would love it based on having known Kelly his whole life, and having a good idea about what boards he likes and doesn’t like, based on all the times the two of them had swapped boards before.
Anyway, thankfully Kelly took his friends advice and loved the board from the first turn.
Kelly actually said he knew the FRK was a keeper before he’d even completed his first wave on it. Two weeks later he took it to J Bay and did what a lot of people called his best surfing of the year.
Since that contest, he’s ridden the FRK everywhere in videos and at key events like the Founders Cup, J Bay again in 2018, and the Surf Ranch Pro. He’s also surfed it all around the North Shore this Winter.
Actually the FRKs he’s been riding this Winter have been straight out of Firewire’s factory, and I’m stoked we were able to so smoothly transition the custom FRKs I’ve been making him since 17’ into the final version from Firewire’s factory that will be at surf shops everywhere. To see Kelly embrace the shape and build exactly as it will hit surf shops is awesome.
If I had to describe the nuts and bolts of the FRKs design, I’d simply say it’s made to make you forget it’s there.
When designing boards for Kelly I’m trying to remove as many variables as possible and make it something that can level up his talents, or the talents of other surfers, without any glitches, or ever feeling like its in your way.
I can’t wait to see everyone riding it in 19’.
– Dan Mann; FRK Designer.
We offer free in-store pick up.
320 Ward Avenue #112
Honolulu, HI 96814
Monday - Saturday 10:30 AM - 7:00 PM
Sunday 11:00 AM - 6:00 PM


Orders $50 or more on clothing, and majority of surf accessories, anywhere in the United States!
Hawaiian South Shore ships to all 50 states via Insured USPS.
Whether you're in Hawaii, Alaska, East Coast, West Coast or anywhere in between.
For any purchases below $50, it will be $6 for shipping!
Sorry, this offer does not include and not limited to hard goods such as surfboards, bodyboards, and surf travel bags.
for clothing and most of our surf accessories!
Shipping is calculated on your purchased amount.
Purchase $200 or less = $35 Shipping
Purchase $201 - $300 = $30 Shipping
Purchase $301 - $400 = $25 Shipping
Purchase $401 - $500 = $15 Shipping
Purchase $500 or more: Shipping is Free
Sorry, this does not include and not limited hard goods such as surfboards, bodyboards, and surf travel bags.

OAHU Rate: FREE FOOR-TO-DOOR DELIVERY TO OAHU

Shipping Time: 10 to 15 days
LENGTH UP TO 7'2", 21" wide:
1 board: $225
2 boards: $255
LENGTH UP TO 7'2", 25" wide:
1 board: $255
2 boards: $290
LENGTH 7'3" - 9'6", 23"wide:
1 board: $295
2 or more boards: Contact us, and we will help you.
LENGTH 7'3" - 9'6", 26"wide:
1 board: $335
2 or more boards: Contact us, and we will help you.
LENGTH 10', 23" wide:
1 board: $345
2 or more boards: Contact us, and we will help you.
LENGTH 10', 26" wide:
1 board: $415
2 or more boards: Contact us, and we will help you.
* For Japan - we do not ship Firewire Surfboards. Boards wider than 26" are an additional $20.
*All prices are subject to change without notice.
APPARELS SHIPPING JAPAN*
$20 FLAT RATE - For T-shirts and other apparels
$20/EACH FOR GRAYSON BAGS
ENGLISH OR JAPANESE = OK!
Call us at: 1 (808) 597-9055
Email us at: sales@hawaiiansouthshore.com
FOR STORE PICK UP ONLY - You can pay a $200 initial deposit here (for pre-order and in stock boards) and pay the remaining balance on the day of pick-up.
SOLD OUT Boards email us here we can order for you, if it is in stock in the warehouse we can get it on 10-15 days