BRAND: FIREWIRE
MODEL: SEASIDE
FINS: FUTURES
CONSTRUCTION: HELIUM 2
COLORED SEASIDE: TINT DECK AND SOLID BOTTOM
FIREWIRE "SEASIDE"
Getting Groovy With Rob Machado’s Firewire Seaside
Rob Machado has been one of surfing’s most stylish surfers for three decades, so when Cardiff’s favorite son started shaping, it was only a matter of time before we all sat up and took notice. Not surprisingly, Machado’s quiver of shapes is heavy on flow and fun. Rob was one of the first world tour guys to fully embrace the “ride everything” ethos, and his performances on single fins and fish shapes had a lot to do with the fact that they are now universally accepted as a legitimate alternative to the high-performance shredstick. When Rob teamed up with Firewire to create a line of boards, the brand jumped at the chance to have both his name and his ideas for fishy shapes in their catalog.
While all of Machado’s boards have gained loyal followings, the Seaside has proven to be the most popular. The Seaside is a slightly refined take on the Go Fish, Rob’s retro fish shape. This updated version has dropped a little bit of area from the tail, narrowing the swallow and creating a rounder template for more maneuverability. Interestingly, the Seaside (which is named after Rob’s home break in Cardiff, California) is a dedicated quad, rather than having the option to be a quad or a twin fin. This should give riders a further indication that although the Seaside maintains the traditional fish shape, it is intended to be a modern, high-performance version—without sacrificing the classic fish flow and speed, of course.
The board is built with Firewire’s Helium construction, making it light, flexible, and responsive. While Rob has ridden the shape in draining Tahitian barrels, most people like to use a fish in small beach breaks and points, and the Helium helps the board to feel alive in smaller waves.
Why is the Seaside built-in Helium?
Rob - "The first one I made for Tahiti was LFT and I was riding it in 6-foot tubes. The thing is, most everyone wants to surf a shape like the Seaside at little beach breaks and point breaks, so we made it in Helium because it’s really light, very responsive, really flexy with a softer feel, and very durable. It’s the best option for a shape like the Seaside in smaller, weaker waves, I think."
The Seaside is a slightly refined take on the Go Fish, Rob’s retro fish shape. This updated version has dropped a little bit of area from the tail, narrowing the swallow and creating a rounder template for more maneuverability.
We offer free in-store pick up.
320 Ward Avenue #112
Honolulu, HI 96814
Monday - Saturday 10:30 AM - 7:00 PM
Sunday 11:00 AM - 6:00 PM


Orders $50 or more on clothing, and majority of surf accessories, anywhere in the United States!
Hawaiian South Shore ships to all 50 states via Insured USPS.
Whether you're in Hawaii, Alaska, East Coast, West Coast or anywhere in between.
For any purchases below $50, it will be $6 for shipping!
Sorry, this offer does not include and not limited to hard goods such as surfboards, bodyboards, and surf travel bags.
for clothing and most of our surf accessories!
Shipping is calculated on your purchased amount.
Purchase $200 or less = $35 Shipping
Purchase $201 - $300 = $30 Shipping
Purchase $301 - $400 = $25 Shipping
Purchase $401 - $500 = $15 Shipping
Purchase $500 or more: Shipping is Free
Sorry, this does not include and not limited hard goods such as surfboards, bodyboards, and surf travel bags.

OAHU Rate: FREE FOOR-TO-DOOR DELIVERY TO OAHU

Shipping Time: 10 to 15 days
LENGTH UP TO 7'2", 21" wide:
1 board: $225
2 boards: $255
LENGTH UP TO 7'2", 25" wide:
1 board: $255
2 boards: $290
LENGTH 7'3" - 9'6", 23"wide:
1 board: $295
2 or more boards: Contact us, and we will help you.
LENGTH 7'3" - 9'6", 26"wide:
1 board: $335
2 or more boards: Contact us, and we will help you.
LENGTH 10', 23" wide:
1 board: $345
2 or more boards: Contact us, and we will help you.
LENGTH 10', 26" wide:
1 board: $415
2 or more boards: Contact us, and we will help you.
* For Japan - we do not ship Firewire Surfboards. Boards wider than 26" are an additional $20.
*All prices are subject to change without notice.
APPARELS SHIPPING JAPAN*
$20 FLAT RATE - For T-shirts and other apparels
$20/EACH FOR GRAYSON BAGS
ENGLISH OR JAPANESE = OK!
Call us at: 1 (808) 597-9055
Email us at: sales@hawaiiansouthshore.com
FOR STORE PICK UP ONLY - You can pay a $200 initial deposit here (for pre-order and in stock boards) and pay the remaining balance on the day of pick-up.
SOLD OUT Boards email us here we can order for you, if it is in stock in the warehouse we can get it on 10-15 days