Aloha Friday June 20
Your weekly roundup of the newest arrivals at Hawaiian South Shore, featuring Rob Machado's latest design evolution, premium surfboards, and professional surf gear.
Featured New Surfboard Arrivals
Firewire Rob Machado MACHADOCADO
Rob Machado's MACHADOCADO represents a fresh approach to surfboard design, taking inspiration from the distinctive avocado outline that maximizes surface area without sacrificing maneuverability.
Exceptional speed in knee-high to overhead waves. Double concave and vee through the fin cluster enable responsive turning even in weak surf. The MACHADOCADO redefines small-wave performance.
Best For: Surfers seeking high-performance feel in everyday conditions
Lost Pisces Poly
LOST's latest evolution of the Round Nose Fish design features deeper concave, refined rocker, and wing placement for tighter turning. A modern fish built for paddle speed and performance.
Best For: Surfers wanting fish paddle power with performance characteristics
CJ Nelson MILO Fish Thunderbolt Red
A versatile fish with a flat deck and twin trailer setup. The MILO combines timeless twin-fin glide with Thunderbolt construction for durability and response.
Best For: Classic fish enthusiasts wanting modern construction quality
Explore The CJ Nelson MILO Fish →
Premium Fins & Professional Gear
FCS II TRI-QUAD Matt Biolos Mayhem - High-Performance Carbon
Matt Biolos’s signature fins are tuned for tight turns in critical overhead waves. Carbon-reinforced PC construction offers speed, control, and drive.
Taylor Jensen CENTER FIN Signature
Performance longboard center fin with the ideal blend of tail hold and nose riding control. Designed by world champion Taylor Jensen.
Florence Marine X Boardshort F1 Airtex
Boardshorts built for surf and movement. AIRTEX side panels boost airflow while the scalloped hem and 4-way stretch enhance mobility.
Florence Marine X Hat Airtex Boonie
Protect your head on land or water. This boonie hat uses AIRTEX tech and EVA brim insulation for comfort and durability.
Vertra Pearl White Face Stick SPF50
Athlete-grade sun protection with visible white coverage for reliable skin safety. Perfect for long sessions in strong tropical sun.
Experience Better Performance →
Why Shop Hawaiian South Shore?
Every product in our shop is carefully selected and tested by real surfers. From first-time buyers to lifelong wave riders, we deliver trusted gear for better surf sessions.
Customer Success Stories
From daily dawn patrols to new surfboard stoke, our customers share the same passion for wave-riding. Thank you for trusting us with your surf gear needs!
Visit Hawaiian South Shore
Address: 320 Ward Ave 112, Honolulu, HI 96814
Hours: Mon–Fri: 10:30AM–6:30PM | Sat: 10:30AM–7PM | Sun: 11AM–6PM
Phone: (808) 597-9055
Order online by 5:30 PM for weekend delivery. Free shipping and in-store pickup available.