What sets us apart?
Sustainable Brands
Gear from eco-conscious names like Outerknown and KLLY—designed for surfers, made for the planet.
Hard-to-Find Gear
Specialty products you won't see in big-box stores. Every item is handpicked by real surfers.
Authentically Hawaiian
Born in Honolulu in 1996, we bring a local lens to the global surf community.
Expert Help, No Pressure
Our team surfs. We know our gear. And we're here to help, not upsell.