Founded By David Kelly in 1996 - 30 Years of Hawaiian South Shore: A Journey of Growth and Community Hawaiian South Shore, a fixture in Honolulu's surf community, traces its roots back to humble beginnings influenced by family entrepreneurship in Okinawa. The story begins with the founder's grandmother, whose business acumen in Okinawa left an indelible mark. She ran various businesses, including a used clothing operation where she maintained exceptionally high standards, carefully cleaning and boiling all garments to ensure quality and cleanliness for her customers Growing up in Okinawa, the future founder gained valuable business experience through his uncle's...

Storied History of the Pipeline Masters Threatened by Controversy The Pipeline Masters (colloquially known as the Pipe Master) has long been considered the most prestigious (non-big wave) surf contest on the planet. It has run uninterrupted since 1971, when Fred Hemmings put together the inaugural event with a six-person invitational format. However, that doesn’t mean it has been without controversy. Indeed, this year’s upcoming event might be the most contentious of all time. The first bit of drama to emerge from the Pipe Masters came that fateful first year in the early 1970s, when Pipeline’s all-time greatest surfer, Gerry Lopez,...

Hey surf ohana! We've got some exciting news to share - the Oahu High School Surf League (OHSSL) just kicked off their 2024-25 season at the iconic Ala Moana Bowls, and it's shaping up to be bigger than ever! This season brings together an impressive lineup of 18 high school teams from across the island, with over 225 talented young surfers hitting the waves. From the North Shore to East Oahu, these student-athletes are representing their schools across five different divisions: boys shortboard, girls shortboard, coed bodyboard, girls longboard, and boys longboard. What makes this league super special is how...