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Ride the Avocado Dream: Firewire Machadocado Surfboard

Jul 12, 2024

Ride the Avocado Dream: Firewire Machadocado Surfboard

What to Expect from this Blog Post: An overview of the Firewire Machadocado surfboard and its unique features Insights from Rob Machado on the design and inspiration behind the board A detailed analysis of the board's shape, volume distribution, and fin setup How the Machadocado performs in different wave conditions A review of the board's features and benefits Construction and materials used in the Machadocado board Introducing the Firewire Machadocado Surfboard The most versatile hybrid in Rob Machado's quiver. Meet your new favorite summertime shape, designed by Rob Machado and inspired by the outline of an avocado mixed with the...

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The GOAT Kelly Slater Drops in at Hawaiian South Shore

Jul 1, 2024

The GOAT Kelly Slater Drops in at Hawaiian South Shore

The GOAT Drops In Kelly Slater, often referred to as the "Greatest of All Time" (GOAT) in surfing circles, proved once again why he's a fan favorite. The 11-time World Surf League champion made a visit at our store in Honolulu, gracing us with his presence.  His visit at Hawaiian South Shore wasn't just a casual drop-in; it was a deliberate move to support the store and promote his growing empire of surf-related brands. Kelly Slater's impressive lineup of his signature products: S Boss and Boss Up: These performance-driven surfboard models reflect Slater's innovative approach to wave riding. Great White Surfboards:...

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Hawaiian South Shore: Honolulu's Premier Surf Boutique Since 1996

Jun 28, 2024

Hawaiian South Shore: Honolulu's Premier Surf Boutique Since 1996

SURF'S UP! It's been nearly three decades, and HAWAIIAN SOUTH SHORE (320 Ward Ave. No. 112) is still going strong.  The surf shop has been a staple in the neighborhood since 1996, offering high-quality products, expert advice from staff members and caring customer service with a smile. "One of the biggest things that sets us apart is the specialty surf boutique vibe and selection you can't find at other stores," explains manager Sean Steelman, who's been with the company for a decade. "We intentionally avoid stocking mainstream brands and products, instead carrying a unique, carefully vetted assortment that caters to...

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CJ Nelson Sprout 2.0: A Game-Changing Surfboard for All Levels

Jun 21, 2024

CJ Nelson Sprout 2.0: A Game-Changing Surfboard for All Levels

What's Inside?  A Brief History of the CJ Nelson Sprout 2.0  CJ Nelson Sprout 2.0: What's New and What's Changed Key Features of the Sprout 2.0 Rocker Step Deck Tail Rails Parallax Bottom Construction and Flex Fins and Recommendations Frequently Asked Questions David recently had a Zoom call with legendary surfer CJ Nelson to discuss the highly anticipated Sprout 2.0 surfboard. CJ shares his insights on the design evolution, key features, and construction of this game-changing board. From its rocker and step deck to its tail and rails, we explore what makes the Sprout 2.0 a versatile and performance-oriented surfboard for all levels. Whether you're a seasoned...

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Jun 15, 2024

Harley Ingleby Mid 6 Surfboard Review by Kelly

Harley Ingleby Mid 6 Surfboard Review Kelly from Ewa Beach reviews the Harley Ingleby Mid 6 Surfboard, noting its excellent turning ability and maneuverability despite his weight. He shares his experience surfing with the board in 7-10 foot waves at White Plains, praising its ability to get through sections and its speed, especially with the quad fins and channel bottoms. Shop Harley Ingleby Mid 6 Surfboard

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Jun 13, 2024

CJ Nelson Parallax Surfboard Review by Greg

CJ Nelson Parallax Surfboard Review by Greg Greg reviews the CJ Nelson Parallax Surfboard, initially disappointed but later pleased after switching to a flex fin. He notes the board's neutral and free-flowing feel, making it fast and suitable for carving, but less stable on the nose and not ideal for nose riding unless you're an experienced surfer like CJ Nelson. Despite initial reservations, the board has become his go-to for longboard surfing. Shop CJ Nelson Parallax Surfboard 

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Surfers of the North Shore: Jamie Mitchell—World Class Paddler, Big Wave Surfer, and All-Around Waterman

Jun 12, 2024

Surfers of the North Shore: Jamie Mitchell—World Class Paddler, Big Wave Surfer, and All-Around Waterman

In a place like Oahu’s North Shore, it’s normal to see professional athletes on a daily basis. After all, this is the heart of the surf industry, ground zero for the big wave community, and one of the most celebrated surf zones on the planet. Sometimes it seems like every other person you meet here gets paid to surf, and it isn’t uncommon to bump into world champions while picking up a poke bowl at Foodland. But although world champs are a dime a dozen on the Seven-Mile Miracle, there’s one world champ that lives here who is incredibly unique....

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How to Grow Fresh Air Indoors using Common Plants

Jun 12, 2024

How to Grow Fresh Air Indoors using Common Plants

Living in Hawaii, we’re blessed with beautiful beaches, lush landscapes, and fresh ocean breezes. However, indoor air quality can sometimes be overlooked. Whether you’re living in a condo or working in the downtown office, improving the air quality can have significant health benefits.  Today, we’re diving into a fascinating topic that’s perfect for our island lifestyle: how to grow fresh air indoors using common green plants, inspired by Kamal Meattle’s insightful TED Talk. The Importance of Indoor Air Quality Kamal Meattle has identified three common houseplants that can dramatically improve indoor air quality. These plants are not only easy to care...

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Jun 11, 2024

CJ Nelson Parallax Surfboard Review- Rented by William

CJ Nelson Parallax Surfboard Review Bill Sullivan reviews the CJ Nelson Parallax Surfboard, which he rented. As a beginner surfer with a bad shoulder, Bill found the board easy to paddle and was able to catch waves effortlessly, even getting the longest ride of his life on the first day. He credits the board's stability and large fin for making it easy to ride. Shop CJ Nelson Parallax Surfboard

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Jun 8, 2024

Lost Sub Driver 2.0 Surfboard Review by Chad

Lost Sub Driver 2.0 Surfboard Review  Chad reviews the Lost Sub Driver 2.0 Surfboard, describing its performance at Lighthouse and Country surf spots. He praises its ability to generate speed, flex, and drive off the bottom, making it ideal for bigger waves. Chad notes that the board feels a bit chattery in certain conditions but overall works really well, especially with his favorite Kolohe fins. Shop Lost Sub Driver 2.0 

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Jun 6, 2024

Harley Ingleby Moe Surfboard Review by Chuck

Harley Ingleby Moe Surfboard Review Chuck, a surfer from Makiki, Hawaii, reviews the Harley Ingleby Moe Surfboard, which he's been riding for 3 years. He credits the board for helping him progress from a beginner to a lower intermediate level, praising its forgiving and easy-to-ride qualities. He's now switching to a smaller 6'6 Moe board, seeking a more playful and carving-oriented feel, drawing from his snowboarding background.   Shop Harley Ingleby Moe Surfboard

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The Future of Surfing: Introducing the Diamond Drive 2.0

Jun 5, 2024

The Future of Surfing: Introducing the Diamond Drive 2.0

Key Summary Improved performance: Enhanced speed, maneuverability, and control Balanced shape: Wider tail and slightly wider point for better support and stability Teardrop nose concave: Improved speed control and noseriding capabilities Versatile fin setup: Suitable for various wave conditions and surfing styles Easy to ride: Suitable for surfers of all levels, from beginners to pros Designed for all-around performance: Performs well in small, weak waves and larger, more powerful waves The innovation in longboard surfing: the Diamond Drive 2.0. This new model, designed by renowned shaper Billy Tolhurst and champion surfer Harley Ingleby, brings subtle yet impactful changes to enhance...

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The Innovative Takayama Halo Fin System

May 23, 2024

The Innovative Takayama Halo Fin System

The Takayama Halo fin system is one of the most unique and innovative surfboard fin configurations ever designed. Master shaper Donald Takayama created the Halo fins to increase pivot and enhance turning on bigger boards like traditional longboards, mid-lengths, hybrid boards, and stand up paddle boards. SHOP NOW In this comprehensive guide, we'll cover everything you need to know about the Takayama Halo fins including: Donald Takayama's shaping background The design concept behind Halo fins Performance benefits Ideal board styles, Surfers and Wave conditions  Availability The Legendary Shaper: Donald Takayama Photo Courtesy: surfmuseum.org To understand the Takayama Halo fins, you...

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The Classic Log Surfboards: A Retro Ride for Nostalgic Wave Riders

May 20, 2024

The Classic Log Surfboards: A Retro Ride for Nostalgic Wave Riders

For surfers who appreciate the timeless style and grace of traditional longboarding, log surfboards offer a nostalgic and captivating ride. These classic boards, characterized by their distinctive design and features, have been a beloved choice among wave riders for decades, capturing the essence of a bygone era while delivering a unique surfing experience. What is a Log Surfboard? A log surfboard is a specific type of longboard that embodies the traditional roots of surfing. These boards are typically 9 to 10 feet or more in length, with a wide nose and tail, and a substantial thickness that provides ample volume...

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The Next Generation of Shred with …Lost’s Puddle Jumper Pro

May 17, 2024

The Lost Puddle Jumper Pro: A Game-Changer for Small Wave Surfing

If you're a surfer who loves ripping on smaller, mushier waves, the Puddle Jumper Pro from Lost Surfboards is a board you need to check out. This high-performance shortboard is designed to excel in knee-high to slightly overhead conditions, making it the perfect choice for everyday surf sessions. SHOP NOW The Origins of the Puddle Jumper Before the Puddle Jumper Pro, there was the original Puddle Jumper – a board that became a massive hit for Lost Surfboards. For five straight years, the Puddle Jumper was Lost's number one selling model, beloved by surfers for its versatility and performance in...

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A Deep Dive on the CJ Nelson Subrosa Surfboard with Ian Chisholm

May 16, 2024

A Deep Dive on the CJ Nelson Subrosa Surfboard with Ian Chisholm

In a Zoom call, surfboard shaper Ian Chisholm discuss the CJ Nelson Subrosa surfboard, a versatile model that blends the best of longboard and shortboard characteristics. The Subrosa surfboard is the result of a collaboration between Chisholm and renowned shaper CJ Nelson, aimed at creating a board that caters to a wide range of surfers. What is the CJ Nelson Subrosa? The CJ Nelson Subrosa is a unique surfboard that combines the best features of a shortboard and a longboard. It's a single-fin board with a pintail shape and a small wing or "stinger" at the tail. This design allows...

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May 7, 2024

The Firewire Boss Up: The Midlength Surfboard You Need to Try

In the latest video from Firewire, professional surfers Kevin Schulz and Jason Miller take us through the Boss Up Mid-length surfboard. This board, designed in collaboration with legendary surfer Kelly Slater, is the bigger version of the popular S-Boss model, and it's quickly becoming a favorite among those looking for a versatile and high-performance Mid-length option. Why the Boss Up is the Perfect Mid-length Surfboard Versatile Fin Setup: The Boss Up features a 5-fin setup, allowing you to experiment with different configurations like quad, thruster, or even a twin-plus-one system. This versatility gives you the ability to fine-tune the board's...

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Seasons Change as First Proper South Swell of the Summer Lines Up for Town

May 6, 2024

Seasons Change as First Proper South Swell of the Summer Lines Up for Town

Oahu suffered from a pretty disappointing, lackluster winter this year—one that was plagued with terrible wind from the west, raging trades from the northeast, a distinct lack of XL swells, and one of the slowest late seasons we have ever seen. The general consensus on the North Shore is that this was one of the worst seasons in decades, and spring has been downright depressing, as April saw more flat/foil days than it did surfable conditions. First Real Summer Swell Arriving Next Week Fortunately, May typically brings a change in scenery and heralds the start of summer, at least as...

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The Ultimate Guide to the Kanoa Dahlin Miss Lucy Noseriding Fin

May 2, 2024

The Ultimate Guide to the Kanoa Dahlin Miss Lucy Noseriding Fin

Surfing in Hawaii presents a unique set of challenges and thrills, largely due to its powerful and sectioned waves. To navigate these waters with grace and agility, a surfer needs not just skill but also the right equipment. Enter the Kanoa Dahlin Miss Lucy noseriding fin, a game-changer in the world of longboarding. This blog post delves into the design features, performance in Hawaii waves, and a comparison with traditional pivot fins to showcase why the Miss Lucy stands out as the perfect noseriding fin for Hawaiian waves. Design Features The Miss Lucy noseriding fin, created by the renowned surfer...

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CJ Nelson Milo Surfboard: A Fun All-Rounder for Surfers of All Levels

Apr 26, 2024

CJ Nelson Milo Surfboard: A Fun All-Rounder for Surfers of All Levels

We recently had a Zoom call with CJ Nelson, he gave us a breakdown of this versatile fish surfboard and who it's ideal for. A board that not only captures the essence of traditional surfing but also incorporates modern design elements to enhance performance. Inspiration Behind the Milo The Milo isn't just another surfboard; it's a piece of CJ Nelson's surfing history and passion. Named after one of his favorite records by The Descendants, the Milo brings back the nostalgic feel of surfing with a board that's all about fun and versatility. Originally inspired by his father's Dugout fish, CJ designed the...

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