Hawaii's surf boutique since 1996 — curated boards and tested gears. Expert Advice and Friendly Staff.

Staff Picks This Week

Handpicked by our crew — tested in Honolulu’s lineup

Florence Marine X Rashguard Windshield Hood Small-XXLarge Thyme - CLOTHING - [Surfboards Surf Shop and Clothing Boutique Honolulu]
go-to piece

Florence Marine X Rashguard Windshield Hooded Small-XXLarge Thyme

Blocks all wind and absorbs zero water, becoming the go-to piece of gear for many on the North Shore of Oahu.

Outerknown Hoodie Hightide Pullover (XSmall-XXLarge) Mid Heather Grey - CLOTHING
Outerknown signature

Outerknown Hoodie Hightide Pullover (XSmall-XXLarge) Mid Heather Grey

Made from a unique blend of organic cotton and recycled polyester, it offers an extraordinarily plush feel that stands apart from the rest.

Florence Marine X Boardshorts F1 Cordura® Utility 28"-38" Black - CLOTHING - [Surfboards Surf Shop and Clothing Boutique Honolulu]
functional short ever

Florence Marine X Boardshorts F1 Cordura® Utility 28"-38" Black

4-way stretch CORDURA® fabric is lightweight and tough without causing chafe.

Why 1,769+ Surfers Trust Us With Their Setup

We Ride What We Sell

Our staff surfs Ala Moana, Bowls, and the North Shore. We recommend boards based on how they actually perform — not what's overstocked.

Boutique Curation, Zero Filler

No mass-market noise. Just Firewire, Thunderbolt, Harley Ingleby, and handpicked brands that serious surfers respect.

Ships From Hawaii to Anywhere

Free US shipping on most surf fin orders. Island-tested gear, delivered worldwide.

Real Advice, No Pressure

Not sure what board fits your style? Call or text us at (808) 597-9055. We'll ask about your waves, your ability, your goals — and give you an honest recommendation. Even if it's not from us.

Our Story

Founded in 1996, Hawaiian South Shore started as a small surf shop in Honolulu with one mission: help surfers find the right board without the runaround.

Nearly 30 years later, we've matched over 1,700 surfers to their perfect setup — from South Shore cruisers to North Shore step-ups. We're still family-run, still in the same neighborhood, and still obsessed with getting you on the right board.

Read Our Full Story →

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