
Performance Midlength
TJ PRO MID
Meet the Firewire TJ Pro Mid – Built for Speed, Stability, and Style. Volcanic I-Bolic Tech, 5-Fin Versatility, and Longboard Glide in a Mid-Length Shape.
Arrives on EARLY JUNE

Dawn Patrol Warmth. Afternoon Freedom. Hawaii Perfect.
Hawaiian South Shore Wetrash
The perfect hybrid: wetsuit warmth meets rash guard freedom. Premium 1.5mm super stretch chest material panel delivers core warmth while SPF 50+ stretch sleeves maintain full paddle mobility. Engineered with 4-way stretch technology and reinforced boardshorts connector for sessions that last.
![Lost Pisces (5'4-5'9) - SHOP SURFBOARDS - [Surfboards Surf Shop and Clothing Boutique Honolulu]](http://www.hawaiiansouthshore.com/cdn/shop/files/lost-lost-pisces-5-4-5-9-shop-surfboards-poly-5-5-x-19-88-x-2-34-v28-5-orange-47278228242744.jpg?v=1732323183&width=1500)
LOST
PISCES
High-performance fish design that combines precision and efficiency, making it suitable for surfers of all levels and wave conditions.

WE'RE BACK IN STOCK!
REAL SUN COVER
All-natural, reef-safe sunscreen with 80 minutes water resistance, Has 25% Non-Nano Zinc Oxide ingredient, non-greasy and suitable for all skin types.

NEW ADDITION TO THE HSS OHANA!
CREATURES OF LEISURE
Gear up with Creatures of Leisure—surf accessories designed for serious wave riders. From ultra-reliable leashes and grippy traction pads to durable board bags and smart travel tools, these essentials are built to perform in all conditions. Trusted by pros like Mick Fanning, now available in-store and online at Hawaiian South Shore.
Aloha Days
MORE TEE-RIFIC DESIGNS
Curated/Printed in Hawaii. Perfect for Everyday Wear
NEW ARRIVALS
Surfer's Favorite Items Just Dropped At The Shop
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FIREWIRE Seaside and Beyond FUTURES (6'8-7'4) Volcanic Repreve
Regular price From $1,110.00 USDRegular priceUnit price / per -
Firewire REVO MAX (6'0-7'0) Twin Fin Futures Ibolic Volcanic
Regular price From $1,025.00 USDRegular priceUnit price / per -
FIREWIRE MASHUP (5'2-6'6) FUTURES Volcanic Tech White
Regular price From $1,025.00 USDRegular priceUnit price / per -
Firewire DOMINATOR 2.0 Five Fin Helium (5'2 - 6'10) FUTURES
Regular price From $935.00 USDRegular priceUnit price / per
SURFERS' TOP PICKS | LIMITED STOCK
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Firewire BOSS UP (6'6-7'6) Futures Ibolic
Regular price From $980.00 USDRegular priceUnit price / per -
Real Sun Cover Sunscreen Reef Safe Natural Face Stick with SPF 32
Regular price $38.00 USDRegular priceUnit price / per -
Lost Party Platter (4'10-5'11) Double Dart
Regular price $1,180.00 USDRegular priceUnit price / per
PREMIUM SURF WEAR | New Arrivals
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Aloha Days T-Shirt FLOWER SQUARE LTD. Made in Hawaii Small-XLarge White
Regular price $45.00 USDRegular priceUnit price / per -
Florence Marine X T-Shirt Pennant (Small-XLarge) White
Regular price $42.00 USDRegular priceUnit price / per -
Florence Marine X Utility Pocket Hooded Rashguard (XSmall-XXLarge) Black
Regular price $99.00 USDRegular priceUnit price / per -
Aloha Days Sweater Flower Curated/Printed in Hawaii Small-XLarge
Regular price $70.00 USDRegular priceUnit price / per
About Hawaiian South Shore
Founders Story
Founded By David Kelly in 1996 - 30 Years of Hawaiian South Shore: A Journey of Growth and Community
Hawaiian South Shore, a fixture in Honolulu's surf community, traces its roots back to humble beginnings influenced by family entrepreneurship in Okinawa. The story begins with the founder's grandmother, whose business acumen in Okinawa left an indelible mark. She ran various businesses, including a used clothing operation where she maintained exceptionally high standards, carefully cleaning and boiling all garments to ensure quality and cleanliness for her customers
Growing up in Okinawa, the future founder gained valuable business experience through his uncle's construction company. Despite his uncle's limited English skills, the young entrepreneur-to-be became the bridge between the business and its military tenants, collecting rent, addressing maintenance issues, and handling various responsibilities including painting and repairs.
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