Performance gear designed by the 11x World Champion
Kelly's raked template for maximum hold and drive—works as Quad or Thruster
Functional V-cut tail kick and split arch—Kelly's pad of choice
Kelly's precision design: enhanced waistband that cinches without bunching, reinforced ultrasonic-welded seams, 90% recycled nylon
Founded in 1996, Hawaiian South Shore started as a small surf shop in Honolulu with one mission: help surfers find the right board without the runaround.
Nearly 30 years later, we've matched over 1,700 surfers to their perfect setup — from South Shore cruisers to North Shore step-ups. We're still family-run, still in the same neighborhood, and still obsessed with getting you on the right board.
