Hawaii's Surf Boutique Since 1996 - Expert Board Advice and Friendly Staff. Reach us out at (808) 597-9055
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SURFBOARDS

Shortboards, Mid-Lengths, Longboards — from Firewire to Thunderbolt. South Shore cruisers to North Shore step-ups.

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ACCESSORIES

Fins, Leashes, Deckpads, Bags — upgrade your setup without upgrading your board.

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APPAREL & GEAR

WetRash tops, JPN wetsuits, boardshorts, and HSS branded gear. Water-ready, Hawaii-tested.

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NEED HELP?

Not sure what fits your waves or ability? Talk to our team — we'll give you an honest recommendation.

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Staff Picks: What's in Our Surf Bags

The essentials our team actually uses. Tested in Honolulu's lineup and proven on the drive home.
Hawaiian Rainbow Bees Honey Tiki Rainbow Blossom - Must - Have for Surfers
Local Hawaii Product

Bees Honey Tiki Rainbow Blossom

Rainbow Blossom Honey — Hawaiian Tropical Wildflower Honey Rainbow Blossom h...
$12.00
Real Sun Cover Sunscreen Reef Safe Natural Face Stick with SPF 32 - Must - Have for Surfers
Reef-Safe Formula

Real Sun Cover Sunscreen Surfers Zinc Shield Cocoa

RSC an All Natural Sunscreen | Exclusive from Hawaiian South Shore Key Featur...
$38.00
Hawaiian South Shore Beach Towel with Magnet Twin Board Blue - Must - Have for Surfers
Staff Favorite

Hawaiian South Shore Beach Towel with Magnet Twin Board Blue

Hawaiian South Shore’s Microfiber Beach Towel. MICROFIBER MEANS NO STINKY TOW...
$50.00
Outerknown Hoodie Hightide Pullover (XSmall-XXLarge) Mid Heather Grey - CLOTHING
Kelly Slater Brand

Outerknown Hoodie Hightide Pullover (XSmall-XXLarge) Mid Heather Grey

Outerknown Hoodie Hightide Pullover An Outerknown signature since the ...
$138.00

This Week's Hawaii Drops

Fresh gear every Thursday at 2PM HST. Not getting it? Click here!

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Why 1,769+ Surfers Trust Us With Their Setup

We Ride What We Sell

Our staff surfs Ala Moana, Bowls, and the North Shore. We recommend boards based on how they actually perform — not what's overstocked.

Boutique Curation, Zero Filler

No mass-market noise. Just Firewire, Thunderbolt, Harley Ingleby, and handpicked brands that serious surfers respect.

Ships From Hawaii to Anywhere

Free US shipping on most surf fin orders. Island-tested gear, delivered worldwide.

Real Advice, No Pressure

Not sure what board fits your style? Call (808) 597-9055 and talk to us. We'll help you dial in the right setup based on your waves and ability. Even if the answer is a different board!

Our Story

Founded in 1996, Hawaiian South Shore started as a small surf shop in Honolulu with one mission: help surfers find the right board without the runaround.

Nearly 30 years later, we've matched over 1,700 surfers to their perfect setup — from South Shore cruisers to North Shore step-ups. We're still family-run, still in the same neighborhood, and still obsessed with getting you on the right board.

Read Our Full Story →

1,760+ Reviews From Surfers Like You ⭐

Real feedback from real customers. Watch what they have to say.

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