
LIMITED EDITION
SEASIDE SWALLOW
Rob Machado Seaside Swallow Limited Edition in Helium Technology—a high-performance groveler that blends the speed of a fish with the control of a quad. Designed for small wave fun and everyday versatility. For peak performance, pair it with the Machado Seaside Quad Fin Set.

LOST WHITESPEED CONSTRUCTION
QUIVER KILLER
The Quiver Killer is back. A beloved …Lost classic, now digitally re-mastered for a clean, modern feel—without losing what made it a go-to for so many surfers.

Hawaiian south shore
Daylight Deluxe 2.0
Protect your board with our Daylight Deluxe Surfboard Bag 2.0—built for day trips, airline travel, and long-term storage. Whether you're heading to the beach or boarding a plane, this surfboard bag delivers the perfect mix of convenience, fit, and function.
Surfboard Wax Remover
WAX FRESH
Give your board a fresh start with the Wax Fresh Surfboard Wax Remover. This smart tool helps you strip old wax fast, making room for a fresh layer with better grip and control under your feet.

FLORENCE MARINE X
BOARD SHORTS
Tough, lightweight, and ready for anything. Made with bluesign®-certified, recycled materials and feature 4-way stretch and water-repellent fabric. Whether you're surfing, paddling, or fishing, these boardshorts are built to move with you and handle the elements.
NEW ARRIVALS
Surfer's Favorite Items Just Dropped At The Shop
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Futures THRUSTER R8 Honeycomb Rake Template Teal Black
Regular price $115.00 USDRegular priceUnit price / per -
Futures THRUSTER Al Merrick Honeycomb Medium Rake Template
Regular price $130.00 USDRegular priceUnit price / per -
Futures TWIN Britt Merrick Large Fiberglass Neutral Template
Regular price $125.00 USDRegular priceUnit price / per -
Futures THRUSTER Large John John Techflex Neutral Template
Regular price $150.00 USDRegular priceUnit price / per
SURFERS' TOP PICKS | LIMITED STOCK
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Firewire BOSS UP (6'6-7'6) Futures Ibolic
Regular price From $980.00 USDRegular priceUnit price / per -
Real Sun Cover Sunscreen Reef Safe Natural Face Stick with SPF 32
Regular price $38.00 USDRegular priceUnit price / per -
Lost Party Platter (4'10-5'11) Double Dart
Regular price $1,180.00 USDRegular priceUnit price / per
PREMIUM SURF WEAR | New Arrivals
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Aloha Days T-Shirt FLOWER SQUARE LTD. Made in Hawaii Small-XLarge White
Regular price $45.00 USDRegular priceUnit price / per -
Florence Marine X T-Shirt Pennant (Small-XLarge) White
Regular price $42.00 USDRegular priceUnit price / per -
Florence Marine X Utility Pocket Hooded Rashguard (XSmall-XXLarge) Black
Regular price $99.00 USDRegular priceUnit price / per -
Aloha Days Sweater Flower Curated/Printed in Hawaii Small-XLarge
Regular price $70.00 USDRegular priceUnit price / per
About Hawaiian South Shore
Founders Story
Founded By David Kelly in 1996 - 30 Years of Hawaiian South Shore: A Journey of Growth and Community
Hawaiian South Shore, a fixture in Honolulu's surf community, traces its roots back to humble beginnings influenced by family entrepreneurship in Okinawa. The story begins with the founder's grandmother, whose business acumen in Okinawa left an indelible mark. She ran various businesses, including a used clothing operation where she maintained exceptionally high standards, carefully cleaning and boiling all garments to ensure quality and cleanliness for her customers
Growing up in Okinawa, the future founder gained valuable business experience through his uncle's construction company. Despite his uncle's limited English skills, the young entrepreneur-to-be became the bridge between the business and its military tenants, collecting rent, addressing maintenance issues, and handling various responsibilities including painting and repairs.
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