Collection: New Apparel - Fresh Restocks!

Refresh your surf and lifestyle wardrobe with the New Apparel collection at Hawaiian South Shore. This selection features fresh drops from leading brands like Florence Marine X, Outerknown, and our own Hawaiian South Shore line.

Discover essential gear designed for peak performance and ultimate comfort, including technical sun protection and rashguards, high-durability boardshorts and walkshorts, and soft, sustainable lounge wear and graphic tees. Find the newest styles and materials to wear both in and out of the water.