Blog

Summary: Get an insider's look at the Mayhem 3.0 surfboard fin with Matt Biolos Learn about the design inspiration and features Discover how this surfboard performs in various surf conditions Find out why this is a game-changer for surfers of all levels Explore the best surf spots in Hawaii to try out the Mayhem 3.0 Surfing is a way of life in Hawaii, and having the right gear can make all the difference. In this exclusive interview, we sat down with Matt Biolos, the mastermind behind the Mayhem 3.0 surfboard fin. With its cutting-edge design and exceptional performance, the Mayhem...

What's Inside? Discover the sustainable and stylish clothing line, Outerknown, available at Hawaiian South Shore Learn about the brand's commitment to environmental responsibility and circular design Explore the range of Outerknown items available, including sweaters, boardshorts, sweatpants, and t-shirts Get ready to elevate your wardrobe with high-quality, eco-friendly fashion Embracing Sustainable Fashion with Outerknown and Hawaiian South Shore As a conscious consumer, you're likely aware of the impact your purchasing decisions have on the environment. That's why we're excited to introduce you to Outerknown, a fashion brand that shares our values and commitment to sustainability. At Hawaiian South Shore, we're...

What to Expect from this Blog Post: An overview of the Firewire Machadocado surfboard and its unique features Insights from Rob Machado on the design and inspiration behind the board A detailed analysis of the board's shape, volume distribution, and fin setup How the Machadocado performs in different wave conditions A review of the board's features and benefits Construction and materials used in the Machadocado board Results: Back to Poll Introducing the Firewire Machadocado Surfboard The most versatile hybrid in Rob Machado's quiver. Meet your new favorite summertime shape, designed by Rob Machado and inspired by the outline of an...

The GOAT Drops In Kelly Slater, often referred to as the "Greatest of All Time" (GOAT) in surfing circles, proved once again why he's a fan favorite. The 11-time World Surf League champion made a visit at our store in Honolulu, gracing us with his presence.  His visit at Hawaiian South Shore wasn't just a casual drop-in; it was a deliberate move to support the store and promote his growing empire of surf-related brands. Kelly Slater's impressive lineup of his signature products: S Boss and Boss Up: These performance-driven surfboard models reflect Slater's innovative approach to wave riding. Great White Surfboards:...

SURF'S UP! It's been nearly three decades, and HAWAIIAN SOUTH SHORE (320 Ward Ave. No. 112) is still going strong.  The surf shop has been a staple in the neighborhood since 1996, offering high-quality products, expert advice from staff members and caring customer service with a smile. "One of the biggest things that sets us apart is the specialty surf boutique vibe and selection you can't find at other stores," explains manager Sean Steelman, who's been with the company for a decade. "We intentionally avoid stocking mainstream brands and products, instead carrying a unique, carefully vetted assortment that caters to...

What's Inside?  A Brief History of the CJ Nelson Sprout 2.0  CJ Nelson Sprout 2.0: What's New and What's Changed Key Features of the Sprout 2.0 Rocker Step Deck Tail Rails Parallax Bottom Construction and Flex Fins and Recommendations Frequently Asked Questions David recently had a Zoom call with legendary surfer CJ Nelson to discuss the highly anticipated Sprout 2.0 surfboard. CJ shares his insights on the design evolution, key features, and construction of this game-changing board. From its rocker and step deck to its tail and rails, we explore what makes the Sprout 2.0 a versatile and performance-oriented surfboard for all levels. Whether you're a seasoned...

In a place like Oahu’s North Shore, it’s normal to see professional athletes on a daily basis. After all, this is the heart of the surf industry, ground zero for the big wave community, and one of the most celebrated surf zones on the planet. Sometimes it seems like every other person you meet here gets paid to surf, and it isn’t uncommon to bump into world champions while picking up a poke bowl at Foodland. But although world champs are a dime a dozen on the Seven-Mile Miracle, there’s one world champ that lives here who is incredibly unique....

Living in Hawaii, we’re blessed with beautiful beaches, lush landscapes, and fresh ocean breezes. However, indoor air quality can sometimes be overlooked. Whether you’re living in a condo or working in the downtown office, improving the air quality can have significant health benefits.  Today, we’re diving into a fascinating topic that’s perfect for our island lifestyle: how to grow fresh air indoors using common green plants, inspired by Kamal Meattle’s insightful TED Talk. The Importance of Indoor Air Quality Kamal Meattle has identified three common houseplants that can dramatically improve indoor air quality. These plants are not only easy to care...

Key Summary Improved performance: Enhanced speed, maneuverability, and control Balanced plan shape: Wide point slightly moved back from the original DD and a wider tail for better support and stability Slight Teardrop nose concave: Improved speed control and noseriding capabilities Versatile fin setup: Suitable for various wave conditions and surfing styles Easy to ride: Suitable for surfers of all levels, from beginners to pros Designed for all-around performance: Performs well in small, weak waves and larger, more powerful waves The innovation in longboard surfing: the Diamond Drive 2.0. This new model, designed by renowned shaper Billy Tolhurst and champion surfer...

The Takayama Halo fin system is one of the most unique and innovative surfboard fin configurations ever designed. Master shaper Donald Takayama created the Halo fins to increase pivot and enhance turning on bigger boards like traditional longboards, mid-lengths, hybrid boards, and stand up paddle boards. SHOP NOW In this comprehensive guide, we'll cover everything you need to know about the Takayama Halo fins including: Donald Takayama's shaping background The design concept behind Halo fins Performance benefits Ideal board styles, Surfers and Wave conditions  Availability The Legendary Shaper: Donald Takayama Photo Courtesy: surfmuseum.org To understand the Takayama Halo fins, you...

For surfers who appreciate the timeless style and grace of traditional longboarding, log surfboards offer a nostalgic and captivating ride. These classic boards, characterized by their distinctive design and features, have been a beloved choice among wave riders for decades, capturing the essence of a bygone era while delivering a unique surfing experience. What is a Log Surfboard? A log surfboard is a specific type of longboard that embodies the traditional roots of surfing. These boards are typically 9 to 10 feet or more in length, with a wide nose and tail, and a substantial thickness that provides ample volume...

If you're a surfer who loves ripping on smaller, mushier waves, the Puddle Jumper Pro from Lost Surfboards is a board you need to check out. This high-performance shortboard is designed to excel in knee-high to slightly overhead conditions, making it the perfect choice for everyday surf sessions. SHOP NOW The Origins of the Puddle Jumper Before the Puddle Jumper Pro, there was the original Puddle Jumper – a board that became a massive hit for Lost Surfboards. For five straight years, the Puddle Jumper was Lost's number one selling model, beloved by surfers for its versatility and performance in...

In a Zoom call, surfboard shaper Ian Chisholm discuss the CJ Nelson Subrosa surfboard, a versatile model that blends the best of longboard and shortboard characteristics. The Subrosa surfboard is the result of a collaboration between Chisholm and renowned shaper CJ Nelson, aimed at creating a board that caters to a wide range of surfers. What is the CJ Nelson Subrosa? The CJ Nelson Subrosa is a unique surfboard that combines the best features of a shortboard and a longboard. It's a single-fin board with a pintail shape and a small wing or "stinger" at the tail. This design allows...

Oahu suffered from a pretty disappointing, lackluster winter this year—one that was plagued with terrible wind from the west, raging trades from the northeast, a distinct lack of XL swells, and one of the slowest late seasons we have ever seen. The general consensus on the North Shore is that this was one of the worst seasons in decades, and spring has been downright depressing, as April saw more flat/foil days than it did surfable conditions. First Real Summer Swell Arriving Next Week Fortunately, May typically brings a change in scenery and heralds the start of summer, at least as...