Aloha Friday Weekly Update May 15: Harley Ingleby's HIBT 3+3
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A board designed to work three different ways, from the same shaper and the same two-time World Longboard Champion. This week's Aloha Friday also brings restocked Firewire shapes, fresh Outerknown apparel, new Moskova colorways, and the first drop of our own HSS Surf Hat.
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Join the Newsletter →Harley Ingleby HIBT 3+3
Most boards do one thing. The HIBT 3+3 does three — and that's not marketing language. It's built around a 3+3 fin system that lets you ride it as a true quad, a true twin, or an asymmetrical setup. Same board, three completely different feels under your feet.
This is the first full collaboration between shaper Billy Tolhurst and two-time World Longboard Champion Harley Ingleby, designed from scratch as a performance fish-style shape. It bridges the gap between a shortboard and a mid-length — fast enough for a surfer chasing speed, loose enough for someone who wants to move around the wave. Built on Thunderbolt Red construction, which means it's light, stiff, and built to hold up over time.
If you've been looking for one board that does the work of three, this is it.
Harley Ingleby MID 6 & MOE — Also In Stock
Harley Ingleby MID 6
The MID 6 is part of the Harley Ingleby series — high-performance mid-length surfboards designed for surfers who want to experience the best of both worlds. The MID 6 comes with a five-fin setup and is available in 7'0, 7'6, and 7'10 sizes. Built on the same Thunderbolt Red construction, it delivers a balance of strength, durability, and flexibility.
Harley Ingleby MOE — Now with Demo Boards
The MOE is a funboard built for surfers who want to go shorter without losing paddle power. Released in 2022, it quickly gained recognition for its design and versatility. The MOE shifts volume back under the chest, making it easier to paddle and moving foot placement toward the tail for better control — which reduces the need to shuffle around to find the sweet spot. Its pulled-in outline and wide tail enable smooth rail-to-rail transitions, and it performs well in a range of conditions from knee-high to 3 feet overhead.
We now have demo boards available in the 7'4 and 8'0. Try it before you buy it.
See MOE sizes → Try the 7'4 Demo → Try the 8'0 Demo →
Firewire BOSS UP & SCI FI 2.0 — Restocked
Firewire BOSS UP
The BOSS UP is the natural progression from the SBoss — designed for surfers seeking a performance mid-length that inherits the exceptional design features of its predecessor. With 18 months of development, it's crafted to deliver outstanding performance, paddle ease, and versatility in various wave conditions.
Key things to know: it comes standard as a five-fin but is primarily ridden as a quad, with fin placement that allows use of the same quads as the SBoss. The rocker is fine-tuned for maximum performance without sacrificing glide or paddle speed — inspired by performance longboards like the TJ Pro and V.
Firewire SCI FI 2.0
The SCI FI 2.0 was shaped by Daniel "Tomo" Thomson and released by Firewire/Slater Designs. It's a funky, bat-tailed shortboard with Tomo's signature "quad inside double concave" bottom contour. The 2.0 keeps the same rails and generally the same outline as the original — the key difference is the wide point has been moved slightly forward to make the board looser and more responsive from rail to rail, while adding a bit of extra volume for paddle speed and drive. The tail is pulled in slightly from the original.
It's designed to be ridden shorter than your normal board. A lot of surfers keep one specifically for smaller, weaker days.
Outerknown — New Arrivals
Four new Outerknown pieces just landed this week. Outerknown is Kelly Slater's apparel brand — built around sustainability without sacrificing fit or feel.
The BBQ Shirt — Kellyloha Solimar Blue
A lightweight button-up in natural corozo nut buttons and organic cotton, with a modern cut and a breathable buttery-soft feel. The Kellyloha print in Solimar Blue is the kind of shirt that works at the beach and off it. Sizes Small through XXLarge.
See shirt sizes →APEX Evolution Boardshorts — Kelly Slater French Blue Lei
Three years in the making — this is the second generation of Kelly's APEX Trunk. Better no-slip braided drawcords, an enhanced waistband that cinches without bunching, and reinforced ultrasonic-welded seams where it matters most. Made in partnership with Bureo using NetPlus® material from recycled fishing nets. Available in sizes 29"–33".
See boardshort sizes →Apex Evolution Hooded Rashguard — Faded Jade & Faded Pitch Black
Built to be a worthy partner for the APEX Trunk. This hooded rashguard features a slimmer fit with more compression than a standard sun shirt — designed for serious time in the water. It's made from 190gm high-density matte 2-way stretch fabric, UPF 50+, pilling and chlorine resistant, with ergonomic flatlock seams for easy movement. The three-panel hood with brim gives added sun protection on long sessions. Part of Kelly Slater's Signature Collection, it carries the iconic OK KS Portal logo in Ocean Blue on the center back. Available in Faded Jade and Faded Pitch Black.
See Faded Jade sizes →
See Faded Pitch Black sizes →
Moskova M2S Boxer — New Colorways
Three new colorways in the M2S Polyamide just landed. The M2S is built from a soft, stretch polyamide blend — 92% Polyamide / 8% Elastane — with a mid-length, 5-panel construction for enhanced form-fitting. It has an ultra-comfortable elasticated waistband, flat seams for a no-feel finish, and a silicone logo on the waistband. Built to meet the expectations of athletes in design, look, and performance.
M2S Polyamide — Palm Pink →
M2S Polyamide — Areca Palm →
M2S Polyamide — Leopard Camo →
Moskova M2 Cotton Boxer — New Colorways
Two new colorways in the M2 Cotton. Same mid-length, 5-panel construction — this time in a soft, stretch cotton blend at 95% Cotton / 5% Elastane. Internal cotton lining for comfort and hygiene, ultra-comfortable elasticated waistband, flat seams, and a horizontal polyamide band on the back for added flexibility during activity.
M2 Cotton — Deep Checkers →
M2 Cotton — Navy Stripe →
HSS Surf Hat — First Drop
Most surf hats have a hard bill in the front. This one's soft — so when you do a duck dive or a dolphin dive, it just flops over and it's not going to rip your hat off. But it's stiff enough when it's wet that it won't be in your face. The back neck protection area has elastic so you can unhook it if you don't want the neck protector on.
Not just for surfers either. People who hike and fish use it too — when the wind blows, you don't need to worry about the hat falling off. After use, rinse it with fresh water, flip it inside out, and hang it upside down on the hook inside the hat to dry faster.
Two colorways to start — Floral Navy and Round Logo Black.
HSS Surf Hat — Floral Navy →
HSS Surf Hat — Round Logo Black →
Hawaiian South Shore
320 Ward Ave #111 · Honolulu, HI 96814
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Order by 5:30 PM — Ships Tonight. HNL: 1–2 Days.