Aloha Friday Surfboards and Gear - Hawaiian South Shore Weekly Update
Discover the latest surf gear arrivals at Hawaiian South Shore including Firewire boards, Florence Marine X apparel, and innovative safety gear. surfboards, fins, and accessories now in stock.
This Week's New Arrivals
Aloha! Here's what just landed at our Honolulu surf shop this week—featuring surfboards, performance fins, and essential surf accessories from top brands. Whether you’re upgrading your quiver or dialing your daily setup for South Shore conditions, we’ve got fresh inventory ready to ship or pick up in-store.
Surfboards
Firewire Tomo NEUTRINO - Modern Planing Hull Performance Hybrid
The Tomo Neutrino represents the evolution of Daniel Thomson’s Modern Planing Hull concept. Built with I-Bolic 2.0 Technology, this compact performance hybrid carries speed with little effort and snaps turns without drama. It feels lively underfoot yet stays predictable when sections get tricky.
Available in sizes 5'3" to 6'2", the Neutrino targets small to shoulder-high surf but stretches into better days thanks to its efficient outline and bottom. If you’re chasing a short, fast board that still paddles well, this is the “ultimate skateboard for the ocean.”
FIREWIRE MASHUP - The Ultimate All-Rounder
Rob Machado’s Seaside and Dan Mann’s Spitfire are two proven shapes. The Mashup blends their strengths into one board that makes sense for almost any day. Thick enough to paddle. Refined enough to control in punchy surf. It’s the definition of “one-board quiver” for many everyday surfers.
Available in 5'2" to 6'6" with Volcanic Tech, the Mashup stays damp at speed yet feels crisp through the pocket. Step-down rails give hold in better waves while the overall volume keeps things friendly when it’s soft.
Firewire TJ Pro Mid - Longboard DNA in Mid-Length Package
From 3x longboard world champion Taylor Jensen and shaper Dan Mann, the TJ Pro Mid is a purpose-built mid-length with longboard DNA. Easy paddle. Solid trim. Smooth, reliable turns. It gives you the glide you want, without the length you don’t.
Available 7'2" to 8'0" in I-Bolic Volcanic Tech, it fits South Shore rollers, windy afternoons, and clean mornings alike. If you’re stepping down from a log—or stepping up from a shortboard—this is the sweet spot.
Premium Fin Systems & Accessories
Takayama Halo Longboard Side Fins - Legendary Performance
Donald Takayama’s Halo fins are a smart way to sharpen your 2+1. The reverse-oriented geometry adds control without killing flow. You’ll feel tighter arcs and better release on bigger boards—especially 8'6" and up.
Use them to bring more spark to your traditional longboard. Or pair with a refined center fin to boost hold on steeper faces while keeping that glide you love.
Safety Innovation
SHARKBANZ Wearable Shark Deterrent - Peace of Mind Technology
Sharkbanz uses patented magnetic technology to disrupt sharks’ electro-receptors. No batteries. No charging. Just put it on and paddle out. It’s passive protection for surfers, divers, and anyone spending time in the ocean.
Florence Marine X Collection
Premium Rashguard Protection
The Florence Marine X Long Sleeve Rashguard is built for long sessions. UPF 50+ blocks harsh rays. Light compression keeps it snug without restricting movement. Flatlock seams stay comfortable in choppy conditions.
F1 Cordura Utility Boardshorts
CORDURA® fabric brings work-ready durability to a boardshort. It’s tough, light, and has enough stretch to stay comfortable after hours in the water. Functional pockets keep pliers, wax, or keys close without bulk.
OUTERKNOWN Lifestyle Collection
Hightide Pullover Hoodie – Sustainable Comfort
Dorito detail, double-layer hood, and set-in sleeves deliver wrap-you-up comfort. 54% organic cotton / 46% recycled polyester aligns with OUTERKNOWN’s sustainability mission.
Walkshorts – Ultimate Comfort
Plush, towel-like feel from organic cotton + recycled polyester. Easy pull-on elastic waist with drawstring, zip back pockets, and signature OK logo.
Premium Sun Protection
Vertra Face Stick Sunscreen SPF50+ - Professional Grade Protection
Long days in the sun call for reliable protection. Vertra’s SPF 50+ face stick blends on smoothly, lasts in the water up to 80 minutes, and meets Hawaii Act 104 requirements. It’s a simple, packable tool that keeps your skin covered session after session.
Frequently Asked Questions
How do I choose the right board size online?
Start with your current favorite board’s length, width, and liters. Compare to each model’s volume chart. When unsure, pick the size that lets you paddle comfortably in local conditions. You’ll surf more waves, more often.
Which fins should I run on the TJ Pro Mid?
A 2+1 is the safe bet: a mid-single center fin plus sidebites. It adds hold on the face and keeps turns smooth. If you want more pivot, downsize the center fin slightly.
Can the Mashup be my only board?
For many surfers—yes. It paddles like a daily driver and handles better days thanks to the rail and bottom blend. Size for comfort if the lineup is crowded.
Where should I wear Sharkbanz for surfing?
Most surfers wear it on the ankle. Divers and snorkelers often use the wrist. Rinse after saltwater and store dry.
Is Vertra reef-safe?
It’s compliant with Hawaii Act 104 (no oxybenzone or octinoxate). It’s also paraben-free and cruelty-free. Apply early and reapply as directed.
Why Shop Hawaiian South Shore?
Surfing is more than a sport—it’s a lifestyle. At Hawaiian South Shore, we curate premium boards, fins, and accessories tested by surfers, for surfers. Our staff rides the gear we recommend and shares honest feedback from the local lineup. You get real-world advice, quick answers, and support long after checkout.
Customer Success Stories
Every week, we help surfers—from first-timers to seasoned pros—find the right board and gear. The stoke and smiles from our customers remind us why we’re passionate about surfing. Quality gear means quality experiences in the water.
Visit Hawaiian South Shore
Have questions on sizing, performance, or the right setup for your spot? We’re here to help you ride better—whether it’s your first board or your fiftieth. Browse online for specs and availability, then swing by the shop to dial it in.