New Arrivals at Hawaiian South Shore — Aloha Friday March 20

Harley Ingleby MOE

The Harley Ingleby MOE is a high-performance funboard designed for surfers who want to go shorter without losing paddling power. Released in 2022, the MOE quickly gained recognition for its innovative design — the board shifts volume back under the chest, making it easier to paddle while enhancing foot placement toward the tail for better control. This eliminates the need to shuffle around to find the sweet spot. The MOE blends stability, speed, and maneuverability, performing well from knee-high to 3 feet overhead. Available in lengths from 7'2" to 8'0", with widths around 22" to 22½" across the range — the 7'2" model runs 49.4 liters of volume, while the 8'0" carries 60 liters.

Best for: Intermediate to advanced surfers looking to go shorter without sacrificing paddle power. Ideal for small to medium waves in a variety of conditions.

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Harley Ingleby HIHP Speed

The Harley Ingleby HIHP Speed is the newest addition to Harley's legendary HIHP lineup. The tips are slightly pointier — akin to the Diamond Drive — and the wide point has been shifted back a few inches, delivering a tighter turn radius in the pocket and improved control in powerful waves. The HIHP Speed maintains its low rails and signature HP rocker, keeping the board distinctly Harley Ingleby. One of its most surprising qualities is an unexpected nose riding ability — despite being a narrow performance longboard, it excels in nose rides even in sections where previous models fell short. Rides as a thruster or quad.

Best for: Longboarders seeking precision and versatility — a high-performance shape that handles critical sections and nose riding with equal confidence.

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Harley Ingleby HIBT 3+3

The Harley Ingleby x Tolhurst HIBT 3+3 is billed as three boards in one — it rides as a true quad, true twin, or asymmetrical setup. This is the first full Tolhurst x Ingleby collaboration, built from scratch with more R&D than any previous model. The tuned-up BT Twin rocker delivers exceptional speed and drive, and all sizes deliver fast, responsive performance even as a quad. Built in Thunderbolt Red construction — Thunderbolt's first proprietary blank featuring carbon fiber internal flex components, hand-laminated with 6oz and 2oz fiberglass cloth on both top and bottom for a balanced feel with a medium rebound rate.

Best for: Surfers who want a performance shortboard with maximum versatility. Available in 5'10", 6'0", 6'2", 6'6", 6'10", and 7'2".

Check Out the Harley Ingleby HIBT 3+3 →

Harley Ingleby MID 6

The Harley Ingleby MID 6 is a high-performance midlength 6-channel surfboard designed to deliver maximum mid-length performance across all wave types. Its fine, round pin tail, curvy plan shape, smooth rocker, and slight nose flip make it equally comfortable turning deep in the pocket or riding long open-face arcs. The high nose rails fade to mid tucked and low hard in the tail, foiled from the center — providing a nice balance of drive through sections while maintaining hold through tight turning arcs. The six channels provide immediate response without compromising the ability to change lines, and generate explosive acceleration out of turns. The MID 6 has proven itself in all conditions, from playful waves to powerful surf.

Best for: Surfers who want maximum performance from a midlength board across a wide range of wave types. Equally suited for daily conditions and more powerful surf.

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Takayama DT Flex Fin

The Takayama DT Flex Fin was designed by Donald Takayama and made by Larry Allison in California. This exclusive floral colorway was made specifically for Hawaiian South Shore — you won't find it anywhere else. The fin features a hybrid pivot-rake design that delivers the nose riding stability of a pivot fin combined with the performance drive and turning of a rake fin. What makes it unique is its spine-driven tip flex — a structural spine runs along the front edge, allowing the tip to flex side-to-side like a fishtail rather than fold under pressure. The result is better drive and projection down the line. Over the years others have tried to replicate this fin. None have matched it.

Best for: Longboarders who want one fin that handles nose riding and performance turning without compromise — and who value fins with genuine design heritage, not mass-produced copies.

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Takayama HALO Center Fin

The Takayama HALO Center Fin is a premium longboard fin designed by Donald Takayama for enhanced performance. Based on his original pivot fin design, the HALO features an extended length center fin with a Halo-shaped tip matching side fin geometry, and a reverse-oriented geometry compared to traditional fins. This revolutionary 2+1 system combines traditional and modern fin technology, optimized for both nose riding and performance longboarding. Optimized for longboards 8'6" and above; works well on mid-length boards from 7'6" to 8'6". Best performance is achieved when paired with matching Halo side fins.

Best for: Longboarders on boards 8'6" and above looking to improve turning radius while maintaining drive — and those who want efficient turns from multiple foot positions.

Check Out the Takayama HALO Center Fin →

Veia Convertible Travel Coffin Bag — Coyote

Developed with 3x World Champion and Olympic athlete John John Florence, the JJF 3/2 Convertible Travel Coffin Bag keeps 2 to 3 surfboards safe and secured while hiding the bottom board to save on airline fees. Built with Veia's exclusive Rockered bag shape and their new Pro Quadrant material, the bag features multiple grab handles, flexible YKK coil zippers, 10mm top and 20mm side/bottom padding, and an internal heat shield. Internal features include 3 padded board separation panels, front/rear compression straps, accessories pocket, and nose and tail end caps. Available in 6'0" and 6'6" sizes.

Best for: Surfers who travel regularly with multiple boards and want maximum protection with airline-friendly design.

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Veia Explorer Fish Day Surfboard Bag — Desert

The Veia Explorer Fish Day Surfboard Bag in Desert is built for daily use with serious protection. Internal features include a side accessories pocket and 6.5mm top and bottom padding. External construction includes a padded and reinforced shoulder strap, 600D Cordura bag stitch, YKK zippers, nylon nose protection, and a 4.75" rear gusset with grab handle. Fits surfboards up to 21.75" wide. Weighs 4 lbs. Available in 6'6" to 7'0" sizing.

Best for: Daily surfers who want a reliable, well-built day bag that protects their fish or mid-length board on every session.

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Florence Marine X Rashguard Longsleeve — Silver

The Florence Marine X Long Sleeve Rashguard in Silver features a 50+ UPF rating and is designed with a snug, compression-like fit for long sessions in and on the water. Raglan sleeves improve fit and flexibility, flatlock stitching stays low profile and prevents chafing, and a boardshort tie loop sits inside the waistband to lock things down in turbulent water. Made from 80% recycled nylon and 20% spandex with 4-way stretch. Machine wash cold, hang dry.

Best for: Surfers who want reliable sun protection and a comfortable fit during long sessions. Available in XSmall through XXLarge.

Check Out the Florence Marine X Rashguard Silver →

Florence Marine X Rashguard Longsleeve — Black

The Florence Marine X Long Sleeve Rashguard in Black shares the same performance build as the Silver — 50+ UPF rating, snug compression-like fit, and 4-way stretch for unrestricted movement. Raglan sleeves and flatlock stitching keep the fit clean and chafe-free. The boardshort tie loop inside the waistband keeps everything locked down in turbulent water. 80% recycled nylon and 20% spandex. Machine wash cold, hang dry.

Best for: Surfers who prefer a classic black colorway with the same UPF 50+ protection and compression fit. Available in XSmall through XXLarge.

Check Out the Florence Marine X Rashguard Black →

HSS Hoodie Zip 1996 — Grey

The Hawaiian South Shore 1996 Hoodie is a nod to coastal roots, laid-back vibes, and timeless island style. Crafted for those who chase dawn surf sessions and salty breeze evenings, this hoodie blends comfortable function with classic surf culture. The relaxed unisex silhouette is roomy through the body with an easy fit in the shoulders — ideal for layering or day-to-day wear. Ribbed cuffs and waistband keep the hoodie in shape. Heavy weight fabric balances warmth and breathability — perfect when trade winds dip. Soft inside finish with a durable outer that holds up to surf trips and frequent washes. The "1996" mark reflects a legacy of surf, shore, and cultural heritage.

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HSS Long Sleeve 1996 Made in Hawaii — Grey

The Hawaiian South Shore Long Sleeve 1996 Made in Hawaii honors the timeless tradition of quality that defined the golden era of American craftsmanship. This 6.1-ounce cotton shirt delivers the perfect balance of durability and comfort. Built with a seamless double-needle 7/8" collar for lasting shape, reinforced taped neck and shoulders, double-needle stitched sleeves and bottom hems, and quarter-turned construction for crease-free wear. Available in sizes S through 5XL. A versatile staple for beach nights, boardwalk walks, or travel days — it carries the aloha mindset wherever you go.

Check Out the HSS Long Sleeve 1996 →