NEWSLETTER JUNE 2021 Hawaiian South Shore's Own Longboard Fin Line KAIMANA Here at Hawaiian South Shore, we are excited about a lot of things—surfboards, fins, longboarding, you name it! And every once in a while we get to take that excitement and turn it into something tangible and concrete. Recently, we combined a few of our passions and developed a line of Hawaiian South Shore longboard and mid-length fins. Made from a special form of G10 material that is even lighter and stronger than normal G10, and that’s pretty impressive, considering G10 is the industry standard for single fin construction....

NEWSLETTER APRIL 2021   A Quick Refresher on Surfing Lineup Etiquette Photo Credit to Jess We have done a few articles about surf etiquette in the past, and it is definitely a broad, complicated topic with a lot of factors and nuances to consider. Some of these issues deserved a bit more attention, and one in particular has led to a lot of problems that I’ve noticed in the lineup lately. Surfing has become incredibly popular over the past few years, and the number of surfers in the water has increased even more during the COVID-19 pandemic. With so many...

NEWSLETTER OCTOBER 2020   How to Face Your Fears in Bigger Waves *Photo Timmy Reyes With all of the heavy-water antics that the best in the world are doing these days, it is easy to become desensitized to big wave surfing. These days it can often seem like if you aren’t charging 50-foot Peahi, then you aren’t charging at all. But the reality is that we all surf at different levels, and that big waves and the fear that comes with them are largely relative. While it might take a massive Mavs bomb to get Aaron Gold’s blood pumping, for...

NEWSLETTER MAY 2020 Surviving the Surf Shutdown How the Surf World Dealt Withthe COVID-19 Quarantine It has been a rough couple of months for the world, with COVID-19 infecting millions and effectively shutting down the economy. Andalthough our troubles might pale in comparison to those who have lost family members and friends to this pandemic, it’s been a prettyrough couple of months for the world’s surfers. Here in Hawaii we were allowed to surf throughthe quarantine, but in most areas of the world lineups have been empty, due to government bans on surfing. As you can imagine, people have been...

NEWSLETTER APRIL 2020   A Busy and Exciting Month at Hawaiian South Shore It has been a pretty exciting month here at Hawaiian South Shore, with a bunch of new arrivals, some celebrity visitors, and lots of stoked customers! The month started off with a big shipment of new Firewire models, including the most anticipated El Tomo and Sci-Fi 2.0. The staff here was super excited to get our hands on these boards, and so were the store regulars, who quickly came in to check out the new models. Right around when the boards were delivered, Chris Grow from Firewire...