The Roots of IPD: How Bob and Bill Hurley Revamped an Idea from the 1980s and Turned It Into Surfing’s Newest Old Brand   Bob Hurley’s new brand IPD (International Pro Designs) has been generating a bunch of buzz in the surf industry. But as we mentioned in a blog, IPD actually isn’t new at all! The “brands” started in 1982 when Bob Hurley was looking to create a guild of surfboard shapers who would share ideas and work toward a better future for surfboard design. Unfortunately, not many shapers at the time were willing to share their ideas, so it mostly ended up being Bob who put the IPD logo on his boards. The brand then sort of got lost in the hubbub of his work with Billabong and Hurley, but it has always been there in the back of Bob’s mind. In the meantime, Bob gave the IPD trademark to A39 Surfboard, who have been making boards with the logo for the past 30 years. But recently Bob and his brother Bill decided that they wanted to do something with IPD again. They went to A39 and asked if they could have the trademark back for a clothing line,...