Introducing: Florence Marine X

John John Florence is well known for his abilities on a surfboard. He is one of the most well-rounded surfers of this or any generation, and one of the most popular surfers in the history of the sport. He has won two world titles, competed in the Olympics, won the Triple Crown numerous times, is one of the greatest ever at Pipeline, and has won The Eddie.

But in addition to his talent on a surfboard, he is also an extremely well-rounded waterman. Many people are unaware that he is a super gifted foil surfer, he sails, he goes on numerous snowboard trips each year with his family, and he is a prolific paddler. In other words, John John Florence is an all-around waterman, athlete, and nature lover—which is exactly why he created a brand to support all of the hobbies that he pursues.

Florence Marine X is an all-around waterman brand that seeks to minimize environmental footprint while building products that are utilitarian and durable. Utilizing recycled and organic materials, the brand creates board shorts, expedition tops, impact suits, and a line of clothing that are built to last. It is also committed to helping plant mangrove forests that nurture and replenish island ecologies. At the same time, the brand uses humane manufacturing and sourcing platforms that value their employees and ensure fair working conditions.

Ultimately, John John’s goal with Florence Marine X is to help other people like him pursue their passion as watermen and women, while at the same time protecting the environment and the artisans who create the brand’s products. That’s something we can definitely get behind!