Exciting New Arrivals: Premium Surfboard Fins, Boards & Accessories at Hawaiian South Shore
The Aloha Friday newsletter is our weekly update featuring the newest arrivals and restocked items at Hawaiian South Shore. For more in-depth content including customer reviews, member of the month features, and educational information, watch for our Monthly Newsletter at the beginning of each month
Surf gear enthusiasts are in for a treat this month with an impressive lineup of new products hitting the shelves at Hawaiian South Shore. From cutting-edge Firewire surfboard designs to premium FCS and Futures fins, we've stocked up on everything you need to elevate your performance in the water. With the current FCS supply issues affecting the industry, now is the perfect time to secure your equipment before availability becomes even more limited.
FCS Fins Supply Alert: Limited Availability
If you've been planning to upgrade your fin setup, you'll want to pay close attention to this important industry update. As of May 8, 2025, FCS has completely stopped all US website orders and wholesale purchasing, creating a significant supply challenge across the surfing industry.
This unprecedented situation means you currently can't buy FCS products directly from their website or through standard retail channels. As one of FCS's largest dealers, Hawaiian South Shore fortunately has maintained a robust inventory of FCS fins, but we're uncertain how long this situation will last or when restocking will be possible.
This supply disruption creates both urgency and opportunity for surfers looking to secure high-quality fins. With free shipping to all US addresses and international shipping options available, this is your chance to grab the FCS fins you need before they're completely unavailable in the market.
Our collection includes options for all board types and surfing styles, from performance thrusters to traditional longboard setups. Browse our complete FCS collection while supplies last.
New Firewire Surfboard Models
Firewire Taylor Jensen TWINZER: Revolutionary Design in Helium Construction
The highly anticipated TJ TWINZER has arrived at Hawaiian South Shore in sizes 6'8"-7'4", featuring Firewire's premium Helium construction. This innovative design combines the speed and flow of a twin fin with the added control of smaller canard fins placed forward on the rails.
The TJ TWINZER delivers:
- Four-fin setup for incredible speed and flow
- Helium construction for lightweight performance
- Perfect versatility for surfers seeking a mid-length option
- Futures fin boxes for premium performance
With only 5 items remaining in stock, these boards are expected to sell quickly. Reserve yours today with a $200 deposit.
Firewire REVO MAX Twin Fin: Ibolic Volcanic Construction
The REVO MAX in 6'0"-7'0" sizes offers exceptional performance for surfers who prioritize speed and flow. This twin fin design in Ibolic Volcanic construction combines the loose, skatey feel of a twin with the durability Firewire is known for.
Key features include:
- Twin fin setup for maximum speed and flow
- Ibolic core providing perfect flex characteristics
- Volcanic construction ensuring exceptional durability
- Only 3 boards left in our current inventory
Don't miss your chance to experience this innovative design. Secure your REVO MAX now.
Firewire 5-FIN Machado Groove: Rob's High-Performance Design
Rob Machado's latest innovation, the 5-FIN Groove, delivers maximum versatility with its multiple fin configuration options. This high-performance design allows you to adapt to changing conditions with a single board.
The Machado Groove offers:
- 5-fin setup providing endless configuration options
- Perfect versatility for surfers who want one board that does it all
- Futures fin boxes for premium performance
- Rob Machado's signature design elements
Customers are already raving about this board, with Bryan M. giving it five stars and commenting, "Perfect combo with the Groove!"
Shop the Machado Groove now before our limited stock is gone.
Premium Fin Options for Every Surfing Style
Futures Fins Collection: Transform Your Performance
Futures continues to lead the industry with innovative fin designs that cater to every surfing style. Our latest Futures collection includes options ranging from speed-generating performance fins to specialized quad setups.
Futures THRUSTER Alpha Vector 3/2
This speed-generating fin set features a striking Carbon Gold design that not only looks premium but delivers exceptional performance. The Alpha Vector 3/2 is engineered to maximize speed and drive while maintaining controlled turning ability.
Futures QUAD Matt Biolos Mayhem
Designed by legendary shaper Matt Biolos, this Honeycomb Medium Evil Quad Template delivers high-performance characteristics perfect for powerful surfing. The specialized template provides exceptional drive and control through critical sections.
Shop Futures Matt Biolos Mayhem Quad
Futures TWIN+1 Alpha Reverse
The TWIN+1 Alpha Reverse in 3/2 Carbon Red delivers versatile twin fin performance with the added control of a stabilizer fin. This setup is perfect for surfers who love the speed and flow of twins but want additional hold through critical sections.
Shop Futures TWIN+1 Alpha Reverse
Futures TWIN+1 Mark Richards
Mark Richards' signature Blue White Black fin set delivers the authentic twin fin experience designed by the four-time world champion himself. These classic fins provide the perfect balance of speed and control for twin fin enthusiasts.
Shop Futures Mark Richards TWIN+1
Randy Rarick BLACK TIP FLEX: Longboard Fin with Carbon Super Flex Tip
Elevate your longboard performance with Randy Rarick's premium BLACK TIP FLEX longboard fin. This innovative design features a carbon super flex tip that enhances responsiveness while maintaining the classic feel longboarders love.
Available in sizes from 7.5" to 10.0", these fins are perfect for nose-riding and turning with exceptional control. The carbon super flex tip provides enhanced responsiveness without sacrificing stability.
Customers love these fins, with one 5-star reviewer commenting: "I love these fins both in a 2+1 set up and also the larger size for my single fin setup! My boards really snap in the turns and are extremely responsive. I'm completely happy with the quality and finish."
Essential Surfing Accessories and Apparel
Firewire Deckpad Slater Designs: 5 Piece Arch Traction Black
Designed with input from Kelly Slater himself, this premium 5-piece arch traction deckpad provides the perfect combination of grip and comfort for high-performance surfing.
Key features include:
- 5-piece design for optimal foot placement
- Arch bar for maximum control during critical maneuvers
- Premium materials for long-lasting traction
- Perfect complement to any high-performance shortboard
Add the Slater Designs deckpad to your cart
Haute Shore Grayson Tote Collection: Style Meets Function
Our new collection of Haute Shore Grayson Totes combines stylish design with practical functionality – perfect for beach days or everyday use.
Grayson Tote Soho
This striking camo design with red/green racing stripe offers both style and durability. The spacious interior provides ample room for all your beach essentials.
Grayson Tote Cairo
The gray camo with pink/orange stripe offers a unique aesthetic that stands out from standard beach bags. Durable construction ensures this tote will last season after season.
Grayson Tote Camel Woven
The camel terylene body with camel woven sides creates a sophisticated look that transitions seamlessly from beach to town.
Grayson Tote Drift
With its elegant natural woven texture and quilted pouch, the Drift model offers both style and organization for your belongings.
HawaiianSouthShore Wetsuit VEST 2MM: JPN MODEL - PREORDER NOW
Experience the premium quality of our Japanese-made wetsuit vests, featuring superior materials and construction that outperforms standard offerings.
These exceptional vests offer:
- Premium limestone-based neoprene (not petroleum)
- 30% more stretch than standard neoprene
- Perfect 2mm thickness for Hawaii conditions
- Durability that lasts 3x longer than standard vests
Pre-order now available for sizes Large to 3XL. Secure yours before they're gone!
The Science of Fin Selection: Improving Your Performance
Understanding how fin selection affects your surfing can transform your experience in the water, especially as you age. Here's what many surfers don't realize about fin technology:
Flexibility Matters More After 35
More flexible fins reduce joint impact and require less force to initiate turns, making them ideal for surfers looking to extend their sessions while reducing physical strain. This becomes increasingly important as we age and seek to maintain performance while protecting our bodies.
Fin Placement Changes Everything
Moving fins forward increases looseness and maneuverability, while moving them back adds stability and control. Even small adjustments of 1/8 inch can create noticeable differences in how your board responds, allowing you to fine-tune your setup without changing your entire equipment.
Size Isn't Everything
Many surfers assume larger fins always provide more control, but smaller fins with the right foil can actually generate more speed than larger, stiffer options. This insight is particularly valuable for mature surfers looking to maintain performance while reducing physical strain.
Material Makes a Difference
Carbon fins provide snap and responsiveness without the harshness of solid fiberglass, offering a performance advantage that can be felt immediately. This is why options like the Randy Rarick Black Tip with its carbon flex tip or our Futures fin collection can dramatically improve your sessions.
FAQs
- Why has FCS stopped US website orders and wholesale purchasing?
- While FCS hasn't publicly disclosed all details, this unprecedented supply chain disruption appears to be affecting their entire US distribution network. As one of their largest dealers, Hawaiian South Shore has maintained inventory but cannot guarantee future stock. We recommend securing the fins you need while supplies last.
- The TJ TWINZER features two larger twin fins with two smaller canard fins placed forward on the rails. This innovative setup reduces cavitation while maintaining the speed and flow of twins, offering greater control without sacrificing the loose, skatey feel twin fin enthusiasts love.
- How does Firewire's Helium construction improve performance?
- Helium construction utilizes a stringerless EPS foam core with Paulownia and Balsa wood rails, creating a lightweight board with controlled flex throughout. This results in a lively, responsive feel that enhances maneuverability while reducing fatigue during longer sessions.
- Are the Japanese-made wetsuit vests worth the premium price?
- Yes. Our JPN MODEL vests use premium limestone-based neoprene that offers 30% more stretch than standard petroleum-based neoprene. They also last approximately three times longer than conventional vests, making them more economical over time despite the higher initial investment.
- What's the best fin setup for small, mushy wave conditions?
- For smaller, weaker waves, twin fins, quads, or twinzers generally offer superior speed generation. Look for fins with added inside foil for lift and consider flexible tips for pump generation. The Firewire REVO MAX Twin Fin is specifically designed to excel in these conditions.
Conclusion
The latest arrivals at Hawaiian South Shore represent some of the most innovative and performance-enhancing equipment available to surfers today. From the revolutionary Firewire TJ TWINZER to premium fin options from FCS and Futures, these products offer significant advantages that can transform your surfing experience.
With the unprecedented FCS supply situation creating uncertainty in the market, now is the perfect opportunity to secure the equipment you need before availability becomes even more limited. Our comprehensive selection ensures you'll find the perfect match for your surfing style and the conditions you typically encounter.
Remember that our website updates every 10 minutes, and we offer FREE shipping on most accessories and clothing. For our Neighbor Island friends, we provide fast shipping via FedEx or Hawaiian Air Cargo, usually getting boards to you in just 1-2 days.
Visit our store at 320 Ward Ave 112 in Honolulu or shop online to explore our complete collection of premium surf gear. If parking is challenging, especially on Saturdays, call us when you arrive, and we'll run your order out to you if you park on the mauka side.