New Gear Drops Every Thursday 2PM HST! Hawaii's surf boutique since 1996 — curated boards and tested gears. Expert Advice and Friendly Staff.
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Dial-in your Setup

Best Paired for your Neutrino

Firewire VELOX Fin Set Single Tab (Small-Large) - SHOP SURF ACC. - [Surfboards Surf Shop and Clothing Boutique Honolulu]
Fin set for every FW shape

Firewire VELOX Fin Set Futures (Small-Large)

Generously raked in its outline, the Velox Fin Set makes it forgiving and easy to surf in a wide variety of shapes.

Firewire Deckpad Machado Arch 3 Piece - Must - Have for Surfers
Made with algae

Firewire Deckpad Machado Arch 3 Piece

The Firewire 3 Piece Arch Pad is Rob Machado's choice for thrusters when he wants to, "act like a professional surfer.

Florence Marine X Boardshorts F1 Cordura® Utility 28" - 38" Dark Brown - Must - Have for Surfers
All-Terrain

Florence Marine X Boardshorts F1 Cordura® Utility 28" - 38" Dark Brown

The Florence F1 Cordura Utility Short is our most functional short ever. Made with 4-way stretch CORDURA® fabric – a high-tensile strength nylon that’s both tough and lightweight – these have more body than our standard boardshorts helping them drape well.

Why Surfers Trust Us

We Ride What We Sell

Our staff surfs Ala Moana, Bowls, and the North Shore. Real recommendations from real surfers.

Boutique Curation

No mass-market filler. Just Firewire, Thunderbolt, and brands serious surfers respect.

Fast Shipping

Free US shipping on most surf fin orders . We ship worldwide from Honolulu.

Real Advice

Call or text (808) 597-9055. Guaranteed Honest recommendations!

Our Story

Founded in 1996, Hawaiian South Shore started as a small surf shop in Honolulu with one mission: help surfers find the right board without the runaround.

Nearly 30 years later, we've matched over 1,700 surfers to their perfect setup — from South Shore cruisers to North Shore step-ups. We're still family-run, still in the same neighborhood, and still obsessed with getting you on the right board.

Read Our Full Story →

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