The New Pro-formance Series from Lost Surfboards


Lost Surfboards’ shaper Matt Biolos was inspired by his recent travels and the level of surfing he saw around the world coming from everyday surfers. He came back fired up to completely relaunch their high performance line with a new look and updated dims. All of the boards you see below feature new black stringers they had specially made by Arctic foam, single 4oz S-cloth decks, and all new “speed logos”. Lost will begin taking pre-books immediately and are anticipating strong demand. Please email or call Hawaiian South Shore for more details and to put your name on the list! Check out the Pro-Formance Series catalog below where Matt explains the entire program.

Surf Boutique Newsletter August News

It’s August! If you’re a loyalty member you may receive our newsletter by mail or email. If you’re not a loyalty member, contact us to learn more!

August News From Hawaiian South Shore

I’m Finally Figuring out Why

By David Kelly, Owner, Hawaiian South Shore

I spent most of my younger days growing up in Okinawa and I knew it was different compared to Japan. As I get older, I am noticing that I am more Okinawan than Japanese. Yes, I know the people are different looking and the food is different, but I thought I was more Japanese in just about all the things I do. I guess because I grew up speaking Japanese like most of my friends. I did attend a school on base, but over 90% were Half and we all spoke Japanese. Most were smart, they knew how to read and write, but I was one of the hard-headed kids that didn’t learn.

On my last trip to Sendai (a city north of Tokyo), out of all the places in Japan, is where everything became clear – I am more Okinawan.

My good friend loves Okinawa and when he nds an Okinawan restaurant in Sendai, he always checks it out and gives me a review. A new place recently opened and he said it’s one of the best, maybe better than most in Okinawa that he has been to. That’s a pretty bold claim, so on our most recent visit in June, we had dinner at this place. I must agree, it’s one of the better ones I’ve been to. The dishes come in large serving platters, served family style, with most of them being “yasai itame” (Vegetable Fry). I grew up on this stuff and my wife, Keiko said – “No wonder you’re always asking for Yasai Itame.”

That’s when the conversation about how Okinawa and Japan are different began. The chef chimed in and we started talking about Almighty habits that I have that my wife notices, which make me different. For instance, in Japan, when you sit down to eat you are expected to eat everything, down to the last grain of rice to show respect to the farmers. In Okinawa, you would usually leave some leftovers to show that you’re full and that it was good. They like to make sure you get enough food and if you clean up your plate they will start making more food, thinking that you want more. So, if you leave food on your plate, it says “I am full, I can’t fit anymore and it was delicious!”

Another thing that is different is at the end of a meal I had the habit of taking all the dishes, stacking them and placing them to the side. Okinawans do this because most of the restaurants that you go to are owned by someone you know and you try to help them out by cleaning the table to make their job easier for them.

We also talked about me having a habit of taking a napkin that my cup is resting on and folding it into a small square where it barely fits the cup. I don’t know where I picked up this habit, but my wife used to tell me: “You should just stop doing that.” I come to find out most Okinawans do that because it is humid there. If you don’t fold a napkin it will stick to the cup or it’ll tear right away. Folding the napkin into a nice small square will help suck up a lot of water and most of the time it will not stick to the cup.

There are many other things that we talked about that make the islands so different and it just finally hit me that after all those years of being in Okinawa and then being away for so long, these traits are still ingrained in me. I’m super stoked to have grown up in Okinawa. The Japanese usually make fun of people that are from the country, well actually the people from Tokyo or other big cities that most don’t like to say they are from the countryside. Okinawa is one of the very few places that is country and people warm up to you, which I’m really grateful for.

Yasai Itame (Stir Fry Vegetables)

The main ingredients are carrots and “Katsuo” (smoked skipjack tuna AKA bonito akes). My wife does not care for carrots, but the carrots and Katsuo are thinly sliced with a “Nijin shirishi” (Okinawan Carrot Shredder).

I remember it was one of my duties to take the chunk of Katsuo and shave it into a drawer. My Grandmother made me do that all the time. I always wondered why my Grandmother made me do that all the time and my mother recently mentioned Grandma always had me do things because I could never sit still. She would give me a task that would help me concentrate on one thing at a time, instead of bouncing off the walls and being obnoxious. Hahaha!

I ate so many veggies and all of it was good. I can’t wait to go back to get more. Finally, after all these years, I now know why I always want Stir Fry Veggies.

MEMBER OF THE MONTH: Brandon Rodrigues

Brandon with his DIY paint job on Harley Cruiser, repping the Hawaiian South Shore tee.

When and what got you into surfing?

I love when people ask me this question. I’ve only been surfing for three years now. All my life, I always wanted to surf. I used to tell my wife, “If I could ask God for one talent, it would be to surf!” Haha!

It was during a challenging time in my life, I met a good braddah who invited me to surf. I didn’t have close friends that surfed but this braddah put me on a Wave Storm from Costco and pushed me into the waves. Lol. We remain good friends to this day and surf together every chance we get!

Was there ever a time you stopped surfing?

Since I first started, I haven’t stopped. I try to surf at least 3-4 times a week.

Where do you most often surf and why?

Hands down, my favorite surf spot is Honolua Bay but most times, I’m at Olowalu or Sandpiles on Maui.

Favorite place to eat after surfing? Favorite item?

Depending on the surf spot, I frequent Coconuts in Kihei for some good fish tacos, Olowalu store for some bentos or Maalaea General store for a BLT.

Outside of surfing what do you do for fun?

Outside of surfing, you can find me hanging out with family or on the mats training Jiu Jitsu.

What do you do for work?

I work for the County of Maui.

What board did you purchase from us recently?

I recently purchased the 9’5” Harley Ingleby Cruiser.

What fin setup are you using? Have you tried other setups?

I tried it as a twin fin and a quad (XL Harley Ingleby Quads). Hands down Ingleby Quads all the way. It drives and turns unreal.

What made you decide on this board?

I was looking for a performance longboard that wasn’t overly “performance” and I was curious about the new thunderbolt technology. I wanted it but didn’t care for an all-white board so I bought it and gave it a DIY paint job that came out really nice.

Did you ride it? Stoked on it?

I love it! It’s a wave catching machine, turns unreal. I can’t believe how light it is.

What’s New At Hawaiian South Shore

The AU Fins at Hawaiian South Shore are like no other fins you’ve seen. They look like a cross between an Old FCS CRV (webber Curve fins) and a regular fin. Lots of Drive and good for any condition.

Right now they come in Drive type of templates in Thruster and Quads in medium and grom sizes. AU is currently working on an upright fin for pivoting off the top.

@surf_aholic on Instagram gave it an awesome review then all his friends at Kewalo’s that surfs in the evening got a set and are stoked on them.

NEW Hawaiian South Shore Mobile App

Download our Hawaiian South Shore App to get updates on your points, get rewards faster, receive check-in offers, play the Spin game to receive prizes and so much more.

Go to the Apple store or Google Play and search for the free Hawaiian South Shore app. After you download the app, use your reward number, which is your phone number and sign in.

Need help signing in? Email your member/phone number to and a team member will help you out!

Help Report Violations

Download the DLNRTip app on iTunes or Google Play to share information and help protect our natural resources.

Developed by the tip411, the DLNRTip app is an innovative program that encourages people to provide DOCARE with factual information leading to the arrest of anyone who poaches or harasses protected wildlife species, pollutes, or violates any State conservation resources rules. 1400 communities around the country are currently using the application developed by and managed by tip411. DLNRTip is available for download for free via the Google Play Store, iTunes App Store, or by visiting the DOCARE website at

The DLNRTip app and tip411 are completely anonymous, as the technology removes all identifying information before of cers see tips so there is no way to identify senders. People without a smartphone will be able to send an anonymous text tip via their cell phone to DOCARE by texting keyword DLNRTIP and their message/tip to 847411 (tip411) DOCARE will also continue to take calls and tips on its Statewide Hotline, 643-DLNR or 643-3567.

Yea, When in Japan I Have it for Breakfast!

By David Kelly, Owner, Hawaiian South Shore

I love eggs, especially when I’m in Japan. I like to eat “Tamago Kake Gohan”, which translates to Egg over Rice. It’s simple and super delicious. I put a “puka” into the rice, pour in just a little soy sauce, mix in some Natto and dig in. We usually only eat TKG when we’re in Japan, but we tend to get withdrawals a month after being back from Japan. About a year ago, “OK Poultry” in Waimanalo started selling TKG eggs for the Japanese and locals in Hawaii. I guess with so many visits to Japan nowadays, there’s a demand. I haven’t tried the local version, but friends say it’s really good. If you’ve tried these eggs, let me know about them! They now sell them at Don Quijote, Nijiya Market, 7-11 and I think they are also at Farmers Market at Kaiser High on Tuesdays.

The whole reason I am telling you about this is because, when I’m here in Hawaii, I have one extra-large hard-boiled egg with my Kale Juice in the morning. I like to know my eggs are fresh. The “best by date” on the pack- age doesn’t really tell me how fresh my eggs are. I found some information online via the USDA website. They have an infographic that you can see in the image in this article. I hope it helps you understand how fresh your eggs are. If you go to Japan and have breakfast they always have raw eggs, so give ‘em a try! The eggs are so rich and “Ono!”

Harley Ingleby Surfboards

Harley Ingleby surfboards are fast becoming a hit with the guys that are looking for a high performance longboard. Lots of well-known Hawaii Pros are on them, even news anchor from KGMB, Keahi Tucker and Metallic, Kirk Hammett.

Most in the US do not know Harley Ingleby, but he’s one of greatest Longboard competitors. Over the past decade, Harley won the 2009 and 2014 world championships, the 2005 and 2007 Australian longboard titles, an individual bronze and team gold in the 2006 World Surfing Games, an individual silver and team gold in the 2008 World Surfing Games, and two other podium finishes at the World Surfing Games in 2009 and 2010.

Harley has been having his boards shaped by Billy Tolhurst since he was 12, and recently the two teamed up with Carve Sports to create a line of boards that draw on Tolhurst’s years of experience, Ingleby’s informed feedback. Blending traditional glide with modern design aspects and the lightweight strength of Thunderbolt/epoxy matrix technology, these boards represent the best in high-performance surfing, yet do so without sacrificing the flow that long boarders have been enjoying since the sport began.

They Have Finally Landed…

CJ Nelson and Harley Ingleby boards!

Harley Ingleby

We have Several HIHP in the Brushed Carbon Blue color scheme.

The Curser in 9’1 and 9’2 Diamond Drive

CJ Nelson

For the first time, we have the Sinner model, which is a 2+1 board that looks similar to the Joel Tudor Papa Joe. Yes, the Colapintail that everyone has been asking for is coming also. Right now only in 8’3”and these are going to be sold out right away. Half the batch was gone as soon as we got word!


Octopus Deck Pads – Owned & Run by Surfers

We’re stoked to carry Octopus Deck Pads at Hawaiian South Shore! This brand is solid. If you’re not familiar with them yet, allow Nate Tyler, Chippa Wilson and Dion Agius to introduce themselves below…

OCTOPUS is a technical surf company with a modern aesthetic.

We build products that reflect the performance requirements and sensibilities of our team riders.

(the) OCTOPUS was founded in 2014 by our group of friends because we wanted to create a new project / experiment / surf company that was owned and run by surfers.  No big investors.  No one to answer to.  No rules to follow.

We wanted to take the old idea of creating a core surf company like the ones we grew up with, but look at it from a different perspective in today’s terms.  The core surfer still wants all the products that will make him or her surf to their potential, but they have a more refined sense of style then they did 20 years ago.

We put every new product through a rigorous sampling and testing process and simply won’t put out a product unless our founding team riders have signed off on it’s performance, and durability.  We are completely focused on working with our team to make the best technical surfing products on the market today with very little compromise.

So what you see from OCTOPUS is what our riders wanted in order to help them do what they do better.

If they don’t want it, we don’t make it.  That’s it.

There are a lot of choices out there, so we just make a few things, but we try to make them really, really well.



*Browse the Octopus Deck Pad line here!

Tired of Underperformance, Surfing Legend Throws Away Fins to Develop His Own

Globetrotting surf legend Kanoa Dahlin had only one problem – his fins weren’t giving him the drive he knew that he was capable of. A North Shore native, Kanoa entered the pro surfing arena at just 21 years old. Although he has shredded the waters of over half the earth, he could not find a fin that fit both the riding condition and his style. So with the help of a few of his pro surfer friends, he took over the fin design scene himself.

“I’ve been really lucky to have all my peers surf my fins because it helped with the production and development. Everyone is different sizes, heights, surfs differently and uses different kinds of boards. With their help, we were able to create designs for these fins that work well for all these different surfers regardless of where we went in the world.” – Kanoa Dahlin

Imagine sitting front of the lineup with your friends on dawn patrol some beautiful Saturday. The perfect wave comes, you pop up with stoke, but the ride is just mediocre. Maybe you couldn’t get the right stability for the turns or the drive wasn’t quite strong enough. Maybe your skills have outgrown your gear, and your current fin can’t provide the control that you know you can master. Maybe there is something holding you back from your best surf yet.

But no worries – you can change that. You can take charge just like Kanoa did and find the fin that matches your stoke. The Kanoa Dahlin fin line offers various models and sizes so you can customize a fin perfectly suited to your board and surfing conditions. The original Pro fin combines a height that allows for great nose riding and stability, a rake that allows fierce carving and minimal tail slip, and a base that gives you a strong drive. Each model is based off this concept. The thruster fin, K2D2, is universally solid while the cutaway fin, Offspring, has added base and rake for stability and quick maneuvers. Jr. Boy has reduced height and base with added rake and a thinner lip to loosen up your long board while amping up your nose riding ability. Miss Lucy is designed as the intersection between a pivot nose riding and a carving fin so you can rip any wave with any maneuver.

You choose the model, the size, the design. So when you hook one of Kanoa’s fins into your board, you can finally own your surf. Pump through the most gnarly sections with ease, control the tightest carves, and pull aerials that you could never pull before. By your next Saturday morning session, your friends won’t be catching their own rides, they’ll be watching yours.

Here is your next step: go to to discover which pro-approved fin is perfect for your surf break and condition. Each one is made in the USA by Fins Unlimited. If you can’t decide, we would be happy to guide you. Email us at with your height, weight, board size, and fin setup. We will hook you up with the Kanoa Dahlin fin that best matches your surf. That perfect ride is waiting for you, and we don’t want you to bail on it any longer. Like Kanoa, stop letting disappointing fins burn your wave – and discover the surf that will make you legendary.

Surf Boutique Newsletter June News

It’s June! If you’re a loyalty member you may receive our newsletter by mail or email. If you’re not a loyalty member, contact us to learn more!

You can view a PDF version of our newsletter Hawaiian South Shore June 2017 Newsletter.

June News from Hawaiian South Shore

The Bell That Made Me Run Home

By David Kelly, Owner, Hawaiian South Shore

As a kid, I loved summer! I always wanted to be outside playing. So after doing all the chores that were lined up at my relative’s house (which by the way I’d try to blast thru as fast as possible..ha-ha) I would meet up with my friends. We’d play in the open fields near our houses,  work on our BMX track trying to make it more exciting, or we’d just play some football. Man, during these days it seem like I could just go on for days playing! I hated when it was time to go home, I think the only reason I’d go home is because I was hungry, I would never really keep track of time. If it were not for my stomach growling I’d stay out all evening. The only thing that alerted me to hightail it home was the 5pm chime. As soon as we all heard that, we’d all haul butt home or we’d never be able to go out the rest of the summer… and way more chores-that’s for sure!! Yep, that’s from experience!

In Okinawa, as well as for most parts of Japan, there are emergency sirens all over, just like the ones we have here in Hawaii. But in Japan they use them for announcements and chimes in the evening…or at least I was under the assumption until recently. After some online research and talking to customers I learned what those chimes are really for. These sound systems are in place for emergency announcements. The daily ring is a way for both the government and the people living and working in the area to confirm that everything is in working order. It’s kind of like here in Hawaii we have the monthly testing for natural disasters. In Japan they thought it was better to have a nice melodic tune playing daily, rather than an actual siren sound, which might alarm residents needlessly.

It’s so funny that growing up I heard that chime and swore it was the dinner bell!

Member of the Month: Keith Nishimoto

When and what got you into surfing?
I got into surfing in the late 60’s. It was the next step from paipo boarding at Wall’s in Waikiki. Friends and I shared longboards taking turns catching waves and standing up. We were at Patterson’s between Black Point and Browns. I remember walking to the beach one person carrying the front of the board and the other carrying the rear because kid arms are not long enough!

Did you have a time you weren’t surfing?
If so, when and why did you start back up?
Kinda quit around 1980 or so. Crowds even back then were not so good. Was still surfing on and off… more off. I was always interested in surfboard design and noticed the new boards around so got started again.

When and what got you into surfing?
I got into surfing in the late 60’s. It was the next step from paipo boarding at Wall’s in Waikiki. Friends and I shared longboards taking turns catching waves and standing up. We were at Patterson’s between Black point and Browns. I remember walking to the beach one person carrying the front of the board and the other carrying the rear because kid arms are not long enough!

Did you have a time you weren’t surfing? If so, when and why did you start back up?
Kinda quit around 1980 or so. Crowds even back then was not so good. Was still surfing on and off… more off. I was always interested in surfboard design and noticed the new boards around so got started again.

Where do you surf most often, and why?
Diamondhead Cliffs. Usually has waves most the time. I surfed there a lot, so got to know the spot pretty well.

Where is your favorite place to eat after you surf? What is your favorite item?
Gotta be Rainbow’s! Mixed plate, gravy all over…ono!

Outside of surfing what do you do for fun?
Not much these days…hanging around at home. Between work and surfing a couple of times a week not much time to be had. When I was younger I was able to trek Mt. Everest National Park in Nepal and in Northern Greece…fun? More like training. Oh, I still ride my road bicycle once and a while.

What do you do for work?
Bicycle Mechanic who prefers to work on Road and Triathlon bikes.

What board did you get from us recently? 
Lost PuddleFish 5’8″ in poly/pu.

Why did you decide on this model and size? Did you ride it? How did it surf and what did you like about it? Have you used different fin setup? If so, what fins have you tried on that board?
I was trying a Lib Tech Puddle Jumper from Lost, but guess what? It needed more float…so the PuddleFish is good. Took the PuddleFish out and kooked out getting sucked over the falls and whacking my front teeth on the rail and cutting my lower lip. Otherwise it’s a really good paddler and easily catches waves…boy is it faaast! Currently trying a large quad with a Vektor trailer…guess I need more stable than loose board. Looking forward to getting better and will try other fins to see the differences.

Anything else you want to add?
Much Mahalo to Hawaiian South Shore’s staff and all…stoked to be out in the water!!!

Brown Water Advisory

by Spencer Change (Sports Medicine Fellowship Trained, Orthopaedic Surgeon at Straub Clinic and Hospital, 2014 ASP/Triple Crown Orthopaedic Consultant, WSL Orthopaedic Consultant)

Q: When the surf is pumping, and the conditions are great, but the water is brown from recent storms, do you still go out? Is there any actual risk for infection, and how bad is that risk?

In my opinion this is a topic that we still don’t know much about. There are so many variables to control. However, common sense says stay out. Runoff from storm drains spill into the ocean, increasing the bacterial count, and probable risk of infection. But by how much? And when is it safe to go back?

Surfline posted a recent article entitled “The Dangers of Surfing After a Rain.” They cited a 3–year study conducted by the Surfrider Foundation, looking at 654 surfers over 10,081 sessions in San Diego from the winter seasons of 2013 and 2014.

In summary the risks were, “a 3% chance of infection from surfing during wet weather. And a 2.5% chance if surfing during dry weather. But even if you didn’t go in the water after a rain, you’d still have a 1.8% chance of contracting a gastrointestinal illness.” Not statistically very high, but then no one likes gastrointestinal problems.

Another study published by the Journal of Water and Health found that surfing during rain events in the Pacific Northwest was associated with an increased likelihood of diarrhea, sore throat, and ear infections. Additionally, surfing during a health advisory was associated with an increased likelihood of similar symptoms.

The obvious answer is not to go out if the Department of Health closes off a beach because of excessive levels of bacteria in the water. This is especially important if you’re diabetic, immune compromised, prone to infection, and/or have open wounds. You’ll want to wait the 72 hours and in general surf where there is less runoff (Bowls is not your best bet).

I’m sure everyone knows somebody who got sick after surfing in brown water, or maybe even a dangerous skin infection. My advice is to weigh the risks against just how good it is. In my opinion it really doesn’t seem like too much of a risk statistically… and if it’s firing, I’d probably go out and take my chances. Besides San Diego and Pacific Northwest runoff, must be worse than Hawaii, right?

For an appointment call the Straub Bone and Joint Center at 522-4232. Just say Dave from Hawaiian South Shore sent you! Also, if you have anything you want me to discuss on upcoming newsletters, tell Dave or shoot me an e-mail at

Vans Duct Tape International

Photo from Surfline by Billy Watts

CJ Nelson has been out of the spotlight for awhile, and with plenty of young, fresh surfers some were surprised CJ Nelson was competing at the Vans Duct Tape International. In a piece from Surfline, Joel Tudor, said, “It’s CJ! How could I not invite CJ?!” The proof is in the winning: despite plenty of young competition CJ claimed top prize at the Vans Duct Tape International and went on to win the MexiLogFest, too, for a historic day of surfing! Read more and see pics at Surfline.

Congrats CJ!

Vissla Visits Hawaiian South Shore!

Since its launch, Vissla has made a point of being a surfer’s brand, rather than a brand that simply sells to surfers. We truly believe this because of the recent visit from the owner and the design team.

Paul Naude, the owner of Vissla, came by the store with his crew to check us out. It was a huge honor to have him visit and I had a feeling he was pretty stoked on the store. He and his team spent well over an hour taking pictures of the layout, looking at how we folded the clothing, and how we displayed everything. Paul took the time to tell me what he thought about the store and compared us to some very successful stores around the world. To get praise and compliments from a surf and clothing industry leader?! That was a big pat on the back for sure.

After he left I came down from my high and thought to myself, maybe he was just being nice. I used to get a scolding from mom when I doubted people, and even though I’m in my 40s, I still have so much growing up to do because my doubts were proven wrong when the Hawaii Vissla rep contacted me. Paul suggested they send the design team leaders to check out our store! They came for a visit and talked to Keiko to find out what’s selling and what does well. They spent time checking out the store and were just as complementary. I think out of the 20 years of opening the store, this was the first time we felt confident we are doing it right! Many thanks to Paul and the Vissla team for their visits.

What’s New at Hawaiian South Shore

We’re always on the lookout for new stuff that actually makes surfing better or fun gear. Below find some of this month’s new favorites.

Futures Fin New AMT Designs by Al Merrick, now available in our Alpha construction. The Alpha is made in the USA at the Futures factory in Huntington Beach CA. It’s made with a special blend of carbon infused with air so the fins have a flex and are super light. The best thing of it all is that is a lot less expensive. See a review of these new fins from Brian on our Facebook page and be sure to like us while you’re there.

New AU fins are something people are raving about. I love these high–performance fins for speed. I had to chance to try it and they work really well. It didn’t get hung up, it felt like a regular thruster set with more drive. My surf partner used them and liked them, too! Check out our Instagram post about the new AU Fins, and be sure to follow us if you aren’t already!

Until next month….