📋 What's In This Week's Update:
Aloha! Welcome to our weekly Aloha Friday update featuring the newest gear that just landed at Hawaiian South Shore. From high-performance surfboards to essential accessories, this week's arrivals offer something for every surfer looking to upgrade their setup.
🤙 This Week's New Board Owners
Stoked to see our ohana getting out there with their new setups! Tag us @hwnsouthshore to be featured next week.
🌊 Surf Survival & Apnea Training Course
Ready to Feel More Confident in the Water?
Increase your breath hold ability and water confidence with Ricardo Taveira's expert training. This comprehensive 2-day course covers surf risk management, emergency planning, and apnea techniques that have helped students progress from 30-second breath holds to 2+ minutes.
Course Details:
• Day 1: Classroom (9-11am) + Pool Training (12-3pm)
• Day 2: Pool Session (8am-12pm)
• Taught by PADI Master Diver Trainer with 30+ years experience
• One-time investment includes free future refreshers
• Limited to 16 slots
Learn More About Course
Firewire SEASIDE Swallow Helium 2 (5'2-6'1) Limited Edition
$1,115.00
Rob Machado's evolution of the Go Fish design brings enhanced carving ability to small and moderate waves. The SEASIDE features reduced tail area and narrowed swallow tips for more precise turns, while Helium technology keeps the board lightweight. The quad-fin setup delivers tighter control compared to its predecessor, making it ideal for surfers seeking more responsive performance in everyday conditions.
View SEASIDE Details
CJ Nelson MILO Fish (6'3-6'9) Twin Fin Thunderbolt
$1,200.00
Named after CJ's favorite Descendents record, the MILO combines performance fish elements with classic design principles. This Thunderbolt construction board offers a twin with trailer setup for maximum versatility. The thick rails and flat deck make wave catching effortless across multiple skill levels, while the performance fish outline maintains speed and flow.
View MILO Specs
Harley Ingleby MID 6 (6'4-7'10) Thunderbolt
$1,075.00
The MID 6 represents high-performance midlength engineering at its finest. This 6-channel board delivers explosive acceleration and maximum performance across all wave types. The foiled center and blended channels enable tight radius turns even in choppy conditions, effectively breaking the stereotype that channeled boards only work in clean waves.
Coming Late August: Sizes 6'4 and 6'8 available for reservation with $200 deposit. Secure yours now!
View Technical Details
True Ames Wayne Rich Twin Fins - Smoke
$112.00
These Futures compatible twins feature a 70/30 foil design offering generous base area for drive and control. The slender tips provide release and maneuverability, making them ideal for driving hard off the bottom while maintaining control in good size surf.
View Fin Specs
VEIA John John Florence 3/2 Convertible Travel Bag
$329.95
Ultra durable 600D Cordura construction protects up to 3 boards with 20mm padded bottom panel and 10mm padded sides. The rockered shape design and YKK zippers provide serious travel protection backed by a 1-year warranty.
View Travel Bag
Futures 2+1 Techflex - Large Longboard
$150.00
This fin set combines high-performance longboarding with traditional noseriding capability. Techflex materials provide high-speed stability while the center fin's soft flex pattern through the tip allows maneuverability without sacrificing control.
View Fin Performance
Hawaiian South Shore Hybrid Non-Hooded Wet Rash
$95.00
Super Stretch 1.5mm material provides lightweight warmth without bulk. Key features include no seam under arms to prevent chafing, reinforced boardshort connector, and UPF 50 sun protection designed specifically for Hawaii's year-round surf conditions.
View Wet Rash
Hawaiian South Shore Aloha Days Car Freshener
$4.00
Keep your vehicle smelling like the islands with this branded air freshener featuring the classic Aloha Days design. Perfect for maintaining that island vibe wherever your adventures take you.
View Car Freshener
🏪 Visit Hawaiian South Shore
All new arrivals are available in-store and online. Our website updates every 10 minutes with current inventory, and we offer free shipping on most items.
Order by 2:00 PM today - we ship tonight and you'll get it the next day or so. We drop packages at the main post office every evening.
Store Hours:
Monday - Friday: 10:30 AM - 6:30 PM
Saturday: 10:30 AM - 7:00 PM
Sunday: 11:00 AM - 6:00 PM
Location: 320 Ward Ave 112, Honolulu, HI 96814
Phone: (808) 597-9055
Call Store Shop Online
Hawaiian South Shore has been serving Hawaii's surf community with premium equipment and expert advice. Follow us on social media @hwnsouthshore for daily updates and surf insights.
