Aloha Friday June 13, 2025
Your weekly roundup of the newest arrivals at Hawaiian South Shore, featuring the latest Firewire surfboards, premium fins, and professional surf gear.
🔥 What’s New in High-Performance Surfboards?
Firewire SEASIDE Swallow Limited Edition Color
Why It's Special: Rob Machado's limited edition SEASIDE is engineered for small-wave shredding. With a narrower nose and swallow tail, this quad-only board is ultra-responsive and fast.
- Construction: Helium 2 (lightweight + durable)
- Ideal for: Advanced surfers in small surf
- Tail: Swallow for speed in flat sections
Explore The SEASIDE Limited Edition →
Firewire TJ Pro Mid Futures
Why It Stands Out: Taylor Jensen’s TJ Pro Mid blends longboard paddling with mid-length performance. Built with Ibolic Volcanic Tech for speed and control in varied surf.
- Volume: Balanced for stability
- Rails: Performance-focused for sharper turns
- Skill level: Intermediate to advanced
🌀 What’s Back in Premium Fin Systems?
FCS II MID TRI-QUAD Harley Ingleby Large
Fresh restock of Harley Ingleby’s go-to setup for mid-lengths. Thruster + quad options deliver smooth transitions and high-speed control.
- Front: Reactor Large
- Rear: Performer Medium quad
- Ideal for: Versatile mid-length surfing
Experience Better Performance →
Firewire 5-FIN Endorfins KS1 Futures
Kelly Slater’s highly anticipated fin set is finally back. Designed for responsive, technical surfing with unmatched control.
- Construction: Foam core + carbon lay-up
- Style: Explosive turns, smooth hold
- Template: Mix of KZ.1 and K3
Firewire Deckpad Slater Designs 3 Piece
Eco-friendly grip meets elite performance. Made from BLOOM foam algae tech, designed by Kelly Slater himself for optimal foot control.
- Cutouts: Enhanced responsiveness
- Arch: 3-piece customizable spacing
Get Your Slater Designs Deckpad →
🧰 What’s New in Surf Protection & Essentials?
HSS Surfboard Socks Stretch Mesh (Shortboard)
Protect your stick from dings and heat damage. This shortboard sock fits up to 6'6" and features breathable mesh, foam padding, and wax-resistant lining.
KLLY Slippers (Men's)
Kelly Slater’s eco-slippers are back with a moon-textured grip and a turtle-shell sole. Perfect post-surf comfort and traction.
Wax Fresh
This recyclable, ergonomic wax remover from Australia makes cleaning your board a breeze.
🏄 Why Shop at Hawaiian South Shore?
We’re more than a surf shop — we’re surfers just like you. Our crew rides what we sell, so our recommendations are based on real waves, not sales scripts.
🌊 New Board Owners This Week
Every photo tells a story. We’re proud to be part of your surf journey — from your first board to your next quiver addition.
📍 Visit or Call Us
Location: 320 Ward Ave 112, Honolulu, HI 96814
Store Hours: Mon–Sat: 10:30 AM–7:00 PM | Sun: 11:00 AM–6:00 PM
Phone: (808) 597-9055
Ready to upgrade your surf setup?
Explore our latest surfboards and gear now →