Aloha Friday June 27, 2025
Your weekly roundup of the newest arrivals at Hawaiian South Shore, featuring Taylor Jensen's revolutionary hull design, performance midlengths, and innovative surf accessories.
Revolutionary New Surfboard: TJ Hull Rider
Firewire TJ Hull Rider
Speed meets stability in Taylor Jensen's hull design evolution. The gentle hull bottom contour with teardrop concave maximizes paddling power while the flatter entry rocker delivers effortless high-line speed down the line.
Revolutionary hull technology creates unique riding experience bridging traditional longboards and modern performance boards. Limited quantities available.
Best For: Surfers seeking speed and stability in a revolutionary hull design
Performance Midlengths
Firewire Boss Up
Direct evolution from the SBoss, offering balanced agility and stability in a performance midlength. Tuned rocker inspired by performance longboards delivers maximum performance without sacrificing glide or paddle speed.
Best For: Surfers seeking versatile performance in a balanced midlength design
Firewire TJ Pro Mid
Born from longboard DNA in a responsive package. Enhanced stability rooted in longboard base with superior paddle power, while performance rails allow hard, engaged turns and pendulum-like nose rides.
Best For: Surfers wanting longboard stability with responsive performance characteristics
Precision Accessories & Innovative Gear
Kanoa Dahlin JR BOY 7.0" Blue
Enhanced maneuverability for longboard surfers seeking a looser feel. Reduced height and base with increased rake and thinned-out tip compensates for area loss while maintaining drive and nose-riding capabilities.
Firewire Deckpad Slater Designs 4 Piece
High-performance algae biomass foam creating direct board connection with flat surface design. Cutout strips provide closer board feel while square traction tread delivers unparalleled grip for powering through turns.
Experience Better Performance →
Pelican Finjak Longboard Single Fins
Tool-free fin system made of hi-strength Acetal resin allowing quick-release adjustments in the water between waves. Simply slides into your finbox and clicks shut for hassle-free fin positioning.
VEIA Explorer Longboard Day Bag
Ultimate protection with 600D Cordura construction and heat-dissipating reflective surface. Features YKK zippers, external pocket, and 6.5mm padding top & bottom for extended travels.
Lifestyle & Protection Essentials
MOSKOVA BOXER M2S Polyamide
Technical underwear designed for active lifestyles. 92% polyamide blend with 5-panel construction, internal cotton lining, and ultra-comfortable elasticated waistband for athletes who surf, train, and ride.
Real Sun Cover Sunscreen
Reef-safe natural face stick with SPF 32. Made in USA with 100% natural ingredients, non-greasy formula provides 80 minutes water resistance perfect for extended surf sessions.
Why Shop Hawaiian South Shore?
Every product in our shop is carefully selected and tested by real surfers. From first-time buyers to lifelong wave riders, we deliver trusted gear for better surf sessions.
Customer Success Stories
From daily dawn patrols to new surfboard stoke, our customers share the same passion for wave-riding. Thank you for trusting us with your surf gear needs!
Visit Hawaiian South Shore
Address: 320 Ward Ave 112, Honolulu, HI 96814
Hours: Mon–Fri: 10:30AM–6:30PM | Sat: 10:30AM–7PM | Sun: 11AM–6PM
Phone: (808) 597-9055
Order online by 5:30 PM for weekend delivery. Free shipping and in-store pickup available.