New Surf Gear at Hawaiian South Shore - Weekly Update
Discover the latest surf gear arrivals at Hawaiian South Shore including Firewire surfboards, FCS fins, travel bags, and premium wetsuits. Premium surfboards, fins, and accessories now in stock.
This Week's New Arrivals
Here's what just landed at our Honolulu surf shop this week:
Premium Surfboards
Firewire BOSS UP
The Boss Up emerges as the natural progression from the SBoss, designed for surfers seeking a performance midlength board that delivers outstanding performance, paddling ease, and versatility in various wave conditions. With 18 months of development behind it, the BossUp features tuned rocker inspired by performance longboards and a five fin setup for maximum adaptability. This board represents the evolution of midlength surfing, offering the perfect balance between agility and stability for intermediate to advanced surfers.
Firewire Taylor Jensen Hull Rider
The gentle hull bottom design gives you a feeling of total connection where every subtle weight shift translates to smooth, predictable board response. More volume and hull design mean you'll paddle into waves earlier, surf longer sessions, and still have dynamic turning ability when you step back on the tail. This board creates a distinct feeling under your feet that's different from traditional longboards, offering a unique surfing sensation that rewards smooth, flowing movements over aggressive vertical attacks.
Shop Taylor Jensen Hull Rider →
Performance Fins
FCS II LONGBOARD Chris Christenson Mid Tracker PG
The Mid Tracker Fin features an upright template with a moderate area, ideal for providing a balanced blend of maneuverability and hold. This design allows surfers to maintain control while carving and performing smooth transitions, making it well-suited for mid-length surfboards in a variety of wave conditions. Chris Christenson's signature fin design offers the perfect balance for surfers who want both stability and performance from their single fin setup.
Shop Christenson Mid Tracker PG →
Travel Protection
FCS Travel 3 All Purpose Surfboard Coffin Bag (6'7")
Featuring a 10mm foam body with extra 1mm plastic plate nose padding and marine grade zippers, this cover is purpose designed for comfortable single board travel. The lightweight material minimizes boardbag weight while providing 10mm dual density padding on the body and 1mm plastic plate on the nose for tough impact protection. Whether you're heading to the North Shore or traveling internationally, this bag ensures your board arrives safely.
VEIA John John Florence Quadruple Wheeled Travel Coffin Bag (8'0")
Developed in collaboration with 3X World Champion John John Florence, the JJF Wheeled Four Board Travel Bag represents John's trusted choice for effortless travel around the globe. With added wheels for convenience, it ensures your surfboards stay protected whether you're navigating dirt roads or gliding through airport terminals. The bag features VEIA's exclusive Rockered bag shape with durable 300D Cordura stitching and reliable YKK zippers, designed to withstand the rigors of constant travel while keeping your quiver safe.
Check Out Coffin Bags Collection →
Premium Wetsuits and Apparel
HawaiianSouthShore Wetsuit Longsleeves JPN Mens
The Hawaiian South Shore JPN Model is 100% Made in Japan using limestone-based neoprene that's environmentally friendlier than petroleum-based suits. These wetsuits are warmer, longer-lasting, thinner, and much softer than traditional alternatives. The Japanese suits feature added elasticity, allowing them to fit tight on the body without limiting motion, making them extremely comfortable and efficient for Hawaii's varying water temperatures and conditions.
OUTERKNOWN Boardshorts APEX Kelly Slater
Three years in the making, this represents the second generation of Kelly's APEX Trunk design. OUTERKNOWN delivered on Kelly's precise design requests including better no-slip braided drawcords, an enhanced waistband that cinches without bunching, and reinforced ultrasonic-welded seams where it matters most. Crafted from 90% NetPlus Recycled Nylon and 10% Spandex, these boardshorts feature performance-centered design details throughout while maintaining environmental responsibility.
FCS Simple Repair Patch
Simple Patch is a resin-infused 3oz fiberglass patch that lets you fix dings fast. Apply in minutes with no tools needed — it cures into a smooth, waterproof, high-strength finish. Perfect for permanent board repairs whether you’re at the beach or at home.
Shop FCS Simple Repair Patch →
Expert Recommendations
This week's arrivals represent some of the most innovative products in modern surfing. The Firewire boards showcase the latest in construction technology, with the BOSS UP offering midlength performance and the Hull Rider providing a unique longboard experience. The Chris Christenson fin design brings decades of shaping expertise to your setup, while the travel bags from FCS and VEIA ensure your gear stays protected whether you're island hopping or traveling internationally.
For Hawaii's conditions, the JPN wetsuit offers Japanese construction that's perfectly suited to our water temperatures, while the Kelly Slater APEX boardshorts represent the pinnacle of performance apparel design.
Visit Our Shop
See all our new arrivals in person at Hawaiian South Shore:
- Address: 320 Ward Ave 112, Honolulu, HI 96814
- Phone: (808) 597-9055
- Hours: Monday-Friday 10:30 AM-6:30 PM, Saturday 10:30 AM-7:00 PM, Sunday 11:00 AM-6:00 PM
Browse our complete collection online →
🌊 Ready to upgrade your surf setup? Explore our full surfboard collection today →