The IPD x Hawaiian South Shore Collaboration Tee
The IPD x Hawaiian South Shore Collaboration Tee
IPD (International Pro Designs) started in 1982 when Bob Hurley was looking to create a guild of surfboard shapers who would share ideas and work toward a better future for surfboard design.
Unfortunately, not many shapers at the time were willing to share their ideas, so it mostly ended up being Bob who put the IPD logo on his boards. The idea sort of got put on the back burner as Bob focused on the Billabong and Hurley brands, but it was resurrected last year when Bob decided he was ready to start a new brand.
The goal of the IPD apparel line is to keep things simple and grassroots—to get back to the core of what surfing is. Bob and his team saw a lot of bloated, mainstream surf brands that were suffering because they were too big and decided that they wanted to do something old school with IPD.
That is exactly what IPD has become today—a small, nimble, grassroots brand that represents everything core about the surf community. Rather than going big, with huge distributors and oversized budgets, the IPD team has kept things in-house, doing their own deliveries of product and strengthening relationships in the process.
The company is staying true to its values, and that comes through in its products. It’s cool to see one of surfing’s biggest names do something niche like this—focusing on his passion and leveraging all of his experience and expertise to create something that is both old and new at the same time.
Here at Hawaiian South Shore, we have been excited about IPD since Bob first sent some samples our way last year—and we are even more excited now that IPD has created a limited edition HSS shirt for us! Featuring a rad drawing of the classic Waikiki/Diamond Head seascape, this graphic tee is the ultimate combination of IPD quality and HSS soul.