IPD Bob Hurley

IPD – Bob Hurley’s Newest “Old” Idea

Bob Hurley 👆  has been at the center of the surf industry for decades. He shaped boards for Lightning Bolt, Wind-an-Sea, and Wave Tools owned the US license for Billabong in the 1980s and grew his eponymous brand Hurley in the early 2000s until selling it to Nike. But what many people don’t realize is that Bob Hurley and his Hurley brand existed way back in the 1970s.

• Bob Hurley: Influential figure in surf industry for decades
• Created Hurley brand in 1979 and sub-brand International Pro Designs (IPD)
• IPD relaunched in June 2021 as a line of surf products
• Aims to "reignite surf culture, one wave at a time"
• Designed specifically for surf shops
• Represents quality, aesthetics, and surfing roots