IPD – Bob Hurley’s Newest “Old” Idea

 

Bob Hurley 👆  has been at the center of the surf industry for decades. He shaped boards for Lightning Bolt, Wind-an-Sea, and Wave Tools owned the US license for Billabong in the 1980s and grew his eponymous brand Hurley in the early 2000s until selling it to Nike. But what many people don’t realize is that Bob Hurley and his Hurley brand existed way back in the 1970s.

Hurley was created in 1979, and along with it, Bob Hurley also created a sub-brand called International Pro Designs (IPD). He wanted an additional logo on the boards he was making, and he envisioned IPD as a sort of stamp of excellence for the world’s best board makers and surf innovators. The guild of excellence that he envisioned for IPD never really developed, but over the years Bob Hurley was wildly successful with his other endeavors—so it’s no surprise that he always kept the IPD brand in the back of his mind.

In June of 2021, IPD was officially reborn as a line of products designed to “reignite surf culture, one wave at a time.” The IPD men’s line was released on June 17, under the guidance of Bob Hurley’s family members and friends who were dedicated to building upon Bob’s vision when he first started the brand. “IPD feels like it's the right idea at the right time,” says Bob Hurley. “The right group of people doing good things for the right reasons, 100 percent designed for surf shops.”

Here at Hawaiian South Shore, we have always been impressed with how Bob Hurley does business. We have closely followed his success with Billabong and Hurley, and are excited to see him resurrecting one of his oldest ideas and turning it into a modern, relevant brand. For those who believe in quality, aesthetics, and the roots of surfing, IPD is the logical next step in the evolution of surf products.

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IPD LOWKEY Surf Shirt Short Sleeve Black
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SKU: 136968

AVAILABILITY: In stock (2 items)

PRODUCT TYPE: CLOTHING

VENDOR: IPD

IPD Low Key Surf Shirt Short Sleeve  The sun always wins. Keep covered during the long shifts in the water with our surf shirts.  Model: 165lbs & 6'2 tall -wearing a size large SIZE GUIDE: Details: 100% polyester common fit (like...

$40.00
$40.00
IPD Stoke Surf Shirt Short Sleeve Black Stripes
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SKU: 136963

AVAILABILITY: In stock (2 items)

PRODUCT TYPE: CLOTHING

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IPD Stoke Surf Shirt Short Sleeve The sun always wins. Keep covered during the long shifts in the water with our surf shirts.  Model: 165lbs & 6'2 tall -wearing a size large SIZE GUIDE: Details: 100% polyester common fit 150G weight...

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$40.00
IPD Stoke Surf Shirt Short Sleeve Olive
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SKU: 136957

AVAILABILITY: In stock (2 items)

PRODUCT TYPE: CLOTHING

VENDOR: IPD

IPD Stoke Surf Shirt Short Sleeve The sun always wins. Keep covered during the long shifts in the water with our surf shirts.  Model: 165lbs & 6'2 tall -wearing a size large SIZE GUIDE: Details: 100% polyester common fit 150G weight...

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IPD Forever Palm Super Soft Tee Mist Blue
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SKU: 136946

AVAILABILITY: In stock (1 item)

PRODUCT TYPE: CLOTHING

VENDOR: IPD

IPD Forever Palm Super Soft Tee The tee you’ll never want to take off. Our Super Soft Tees are designed for 24/7 comfort. Model: 165lbs & 6'2 tall -wearing a size large SIZE GUIDE: Details: super-soft wash 100% cotton common fit...

$28.00
$28.00
IPD OG Distressed Super Soft Tee White
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SKU: 136942

AVAILABILITY: In stock (1 item)

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VENDOR: IPD

The tee you’ll never want to take off. Our Super Soft Tees are designed for 24/7 comfort. Model: 165lbs & 6'2 tall -wearing a size large SIZE GUIDE: Details: super-soft wash 100% cotton common fit pre-washed for soft hand feel minimal...

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$28.00
IPD OG Distressed Super Soft Tee Black
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SKU: 136937

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IPD OG Distressed Super Soft Tee The tee you’ll never want to take off. Our Super Soft Tees are designed for 24/7 comfort. Model: 165lbs & 6'2 tall -wearing a size large SIZE GUIDE: Details: super-soft wash 100% cotton common fit...

$28.00
$28.00
IPD Surf Shop Super Soft Tee White
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SKU: 136928

AVAILABILITY: In stock (1 item)

PRODUCT TYPE: CLOTHING

VENDOR: IPD

IPD Surf Shop Super Soft Tee The tee you’ll never want to take off. Our Super Soft Tees are designed for 24/7 comfort. Model: 165lbs & 6'2 tall -wearing a size large SIZE GUIDE: Details: super-soft wash 100% cotton common fit...

$28.00
$28.00
IPD Solid Scallop HI 83 Fit 18" Boardshort Black
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SKU: 136917

AVAILABILITY: In stock (1 item)

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IPD Solid Scallop HI 83 Fit 18" Boardshort  The 83 board shorts should be a staple in every surfer's closet. A timeless style paired with the finest materials and details. Model: 6'2 and 165lbs -wearing a size 32 SIZE GUIDE: Details:  18-inch...

$60.00
$60.00
IPD Kahuku HI 83 Fit 18" Boardshort Olive
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SKU: 136910

AVAILABILITY: In stock (2 items)

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VENDOR: IPD

 IPD Kahuku HI 83 Fit 18" Boardshort A staple for all things beach and surf. This short features a scalloped cut, a classic look, and our signature IPD details. Model: 6ft and 170lbs -wearing a size 32 SIZE GUIDE: Details: 18-inch scalloped...

$60.00
$60.00
IPD Kahuku HI 83 Fit 18" Boardshort Navy
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SKU: 136903

AVAILABILITY: In stock (2 items)

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 IPD Kahuku HI 83 Fit 18" Boardshort  A staple for all things beach and surf. This short features a scalloped cut, a classic look, and our signature IPD details. Model: 6ft and 170lbs -wearing a size 32 SIZE GUIDE: Details: 18-inch scalloped...

$60.00
$60.00
IPD Daze HI 83 Fit 18" Boardshort Black
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SKU: 136892

AVAILABILITY: In stock (1 item)

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PD Daze HI 83 Fit 18" Boardshort The 83 board shorts should be a staple in every surfer's closet. A timeless style paired with the finest materials and details. Model: 6'2 and 165lbs -wearing a size 32 SIZE GUIDE: Details: 18-inch scalloped...

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IPD Daze HI 83 Fit 18" Boardshort Slate Blue
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SKU: 136884

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IPD Daze HI 83 Fit 18" Boardshort Slate The 83 board shorts should be a staple in every surfer's closet. A timeless style paired with the finest materials and details. Model: 6'2 and 165lbs -wearing a size 32 SIZE GUIDE: Details: 18-inch...

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$60.00
IPD Static Hwy 1 Fit 18" Boardshort Mist Blue
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SKU: 136873

AVAILABILITY: In stock (2 items)

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IPD Static Hwy 1 Fit 18" Boardshort  Tried and true. This boardshort delivers a comfortable and familiar style that's ready to perform, featuring our signature details. Model: 6'2 and 165lbs -wearing a size 32 SIZE GUIDE: Details: 18-inch straight hem outseam 86%...

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IPD Static Hwy 1 Fit 18" Boardshort White
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SKU: 136863

AVAILABILITY: In stock (1 item)

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IPD Static Hwy 1 Fit 18" Boardshort  Tried and true. This boardshort delivers a comfortable and familiar style that's ready to perform, featuring our signature details. Model: 6'2 and 165lbs -wearing a size 32 SIZE GUIDE: Details: 18-inch straight hem outseam 86%...

$60.00
$60.00
IPD Strata 83 18" Boardshort Steel Grey
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SKU: 138903

AVAILABILITY: In stock (1 item)

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IPD Strata 83 18" Boardshort Steel Grey The 83 board shorts should be a staple in every surfer's closet. A timeless style paired with the finest materials and details. SIZE GUIDE: Details: 18-inch scalloped hem outseam 86% polyester, 14% recycled...

$62.00
$62.00
IPD Tripper 83 18" Boardshort Legacy Blue
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SKU: 138911

AVAILABILITY: In stock (1 item)

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IPD Tripper 83 18" Boardshort Legacy Blue The 83 board shorts should be a staple in every surfer's closet. A timeless style paired with the finest materials and details. SIZE GUIDE: Details: 18-inch scalloped hem outseam 86% polyester, 14% recycled...

$60.00
$60.00
IPD Tripper 83 18" Boardshort Olive
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SKU: 138919

AVAILABILITY: In stock (1 item)

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IPD Tripper 83 18" Boardshort Legacy Blue The 83 board shorts should be a staple in every surfer's closet. A timeless style paired with the finest materials and details. SIZE GUIDE: Details: 18-inch scalloped hem outseam 86% polyester, 14% recycled...

$60.00
$60.00
IPD TEE S/S SHAKA EVRDY WHT
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SKU: 139177

AVAILABILITY: In stock (3 items)

PRODUCT TYPE: CLOTHING

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IPD Shaka Everyday Tee White If you live in Hawaii, it’s shaka’s everyday. Take some of that aloha spirit with you thanks to the Shaka Everyday Tee. model in white is 5'11" and 155lbs - wearing a large Details: super...

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IPD TEE S/S TRI PALM BLK
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SKU: 139038

AVAILABILITY: In stock (2 items)

PRODUCT TYPE: CLOTHING

VENDOR: IPD

IPD Tri Palm Tee Blk One of one. The Tri Palm Tee provides a unique look and feel, thanks to a special wash process.  model in black is 5ft 7in and 135lbs -wearing a size medium Details: paradise pigment dye 100% cotton common fit every item...

$32.00
$32.00
IPD TEE S/S HIGH ROLLER NVY
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SKU: 139045

AVAILABILITY: In stock (2 items)

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IPD High Roller Tee Navy The tee you’ll never want to take off. Our Super Soft Tees are designed for 24/7 comfort. details: super soft wash 100% cotton common fit chest pocket pre washed for soft hand feel minimal after...

$32.00
$32.00
IPD TEE S/S SURF SHOP BLK
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SKU: 139047

AVAILABILITY: In stock (2 items)

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IPD Surf Shop Tee Blk This is a shoutout to the temples of stoke that have supported us since our inception. The Surf Shop Tee features art by Ricky Blake and has a special place in our hearts. The Surf Shop Super...

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IPD TEE S/S PUERTO NUEVO FDY
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SKU: 139053

AVAILABILITY: In stock (2 items)

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IPD Puerto Nuevo Tee FDY Which one looks the most inviting for a surf? Nothing better than a classic photo tee. model in faded yellow is 5'9" and 145lbs- wearing a size medium Details: super soft wash 100% cotton common fit pre washed for soft hand...

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$30.00
IPD Supernova 18" Boardshort Black
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SKU: 140013

AVAILABILITY: In stock (1 item)

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IPD Supernova 18" Boardshort Black IPD Supernova 18" Boardshort Black should be a staple in every surfer's closet. A timeless style paired with the finest materials and details. Model: 6'2 and 165lbs -wearing a size 32 SIZE GUIDE: Details: 18-inch scalloped hem...

$60.00
$60.00
IPD Supernova 18" Boardshort Brick
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SKU: 140019

AVAILABILITY: In stock (1 item)

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IPD Supernova 18" Boardshort Brick Floral always brings the fun. Hit the warm days in style thanks to the Supernova 83 fit boardshort. These flowers need sunlight to grow. The Supernova 83 fit boardshort is ready to soak in the rays...

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IPD Sun Snake Snapback Hat Black
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SKU: 140027

AVAILABILITY: In stock (1 item)

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IPD Sun Snake Snapback Hat Black Thanks to a lightweight nylon fabric and intricate front graphic, the Sun Snake Hat is the best option for shading yourself from those powerful rays this summer. Details: 5 panel unstructured screen printed art 100% nylon flat...

$32.00
$32.00
IPD Sun Snake Snapback Hat Jade
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SKU: 140028

AVAILABILITY: In stock (2 items)

PRODUCT TYPE: CLOTHING

VENDOR: IPD

IPD Sun Snake Snapback Hat Jade Thanks to a lightweight nylon fabric and intricate front graphic, the Sun Snake Hat is the best option for shading yourself from those powerful rays this summer. Details: 5 panel unstructured screen printed art 100% nylon flat bill...

$32.00
$32.00
IPD Slacker Printed 18" E-Waist Walkshorts Sky Blue
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SKU: 140029

AVAILABILITY: In stock (4 items)

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VENDOR: IPD

IPD Slacker Printed 18" E-Waist Walkshorts Sky Blue Not just made for slacking off. The slacker e-waist short is made to go anywhere with you: the couch, your morning walk, the gym, etc. A comfortable elastic waist fit and classic...

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