Surfers spend a lot of time in the sun, so when it comes to protecting our skin, we naturally want the best products possible. While there has been a wide range of generic sunscreens available for decades, the good stuff was often hard to come by. Many serious surfers found themselves shopping in department stores, buying SPF 50 foundation sticks from makeup companies such as Shiseido. With this market for quality sun products in the surf industry, it was only a matter of time before a company began catering specifically to wave riders looking for premium sun care products.
Vertra was the first company to do so, opening for business in 2004, just down the street from Hawaiian South Shore. Started by a group of Hawaiian surfers, the brand understood what athletes needed from sunscreen—quality, ease of use, and long-lasting durability that could stand up to long hours in the elements. Vertra ended up creating a cosmetic-quality line of sunscreen products that quickly dominated the surf industry. Over the years, it has expanded to the snow, paddling, lifeguarding, and swimming industries, and developed a range of skin care products such as lip balms, lotions, sprays, and after-sun-care products.
Vertra’s line of sunscreens includes a number of targeted formulas and signature sticks from some of the sport’s top athletes. These include:
formula offers broad-spectrum sun protection against UVA and UVB rays, and comes in a beige/yellow tint that matches the skin color of former world tour competitor, big wave hero, and legendary waterman Shane Dorian. The goal with the face stick was to give Shane ultimate protection from the sun, but without the greasy, off-colored appearance of traditional sunscreens or zinc sticks. The sunscreen is reef-safe, paraben-free, water-resistant, and appropriate for kids.
Vertra Face Stick SPF 50+ Pearl White: This white-colored face stick formula offers comprehensive protection from extreme sun due to its 50+ SPF rating. The white color ensures that you don’t miss any vulnerable spots on your skin when applying, but can also be blended in for a more natural look. It offers both UVA and UVB protection, is free of parabens, octinoxate and oxybenzone, and features 80-minute water resistance.
Vertra MICK FANNING Signature Face Stick SPF 35 Beige: This signature face stick from world champion Mick Fanning provides easy, lightweight application, combined with effective coverage and an understated color that blends well with the typical, tanned skin tone of the daily surfer. It is non-greasy and free of chemicals such as parabens, oxybenzone, and octinoxate, which makes it safe for both your skin and the reef. The small package makes it perfect to take along on surf trips, and like all other Vertra products it is cruelty-free and not tested on animals.
Vertra Face Stick SPF 45 Clear: For those who prefer a clear formula that does not show up on their skin, Vertra’s clear SPF 45 face stick still offers comprehensive protection from extreme sun exposure. The non-greasy formula adheres to the highest cosmetics standards and is both reef and skin friendly. It is appropriate for children and adults with sensitive skin, and, like all Vertra products, is alcohol-free. It is also water resistant to the FDA maximum standard of 80 minutes.
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