Collection: Florence Marine X Hat at Hawaiian South Shore

Florence Marine X is a pioneering brand in the water sports industry, renowned for its innovative and high-performance products. It is renowned manufacturer of high-quality protective gear, serving the marine, action sports, and outdoor industries. With a rich history spanning over 40 years, the company has established itself as a leader in innovative design, exceptional quality, and unparalleled performance.

History

Florence Marine X's story began in the sun-kissed streets of Southern California, where surf and skate culture reigned supreme. In the 1970s and 80s, the company's founders, a group of passionate enthusiasts, sought to create gear that could keep up with their active lifestyles. This humble beginning marked the birth of a brand that would go on to revolutionize protective gear for generations to come.Over 40 years of history have witnessed Florence Marine X push the boundaries of what's possible. From pioneering new materials to redefining product design, the company has consistently raised the bar. Through it all, a commitment to quality, durability, and style has remained the guiding force behind Florence Marine X's enduring success. As the brand continues to evolve, its legacy as a leader in protective gear remains unwavering.

Technology

Florence Marine X employs advanced technologies, including:

1. Hydrodynamic Design: Optimized fin shapes and surfaces for maximum propulsion and maneuverability.
2. Durable Materials: High-quality materials ensuring strength, flexibility, and resistance to harsh marine environments.
3. Ergonomic Design: Comfort-focused designs for reduced fatigue and enhanced performance.

The Science Behind the Splash

Florence Marine X's cutting-edge designs are engineered to deliver unparalleled propulsion, agility, and control. Their expert team has perfected the art of fin design, leash technology, and accessory innovation, ensuring you get the most out of your water time.

A Brand for the Modern Waterman

Offers high-quality, long-lasting products for various water activities. Embodies John John Florence's passion for the ocean and commitment to environmental responsibility

What Sets Florence Marine X Apart:

• Unwavering Commitment to Quality: Built to withstand the toughest conditions
• Passion-Driven Innovation: Fueling the pursuit of oceanic excellence
• Community-First Approach: Join a community of like-minded water enthusiasts

The Florence Marine X at Hawaiian South Shore

We're thrilled and proud to carry Florence Marine X products, including t-shirts, board shorts, and rash guards.

Florence Marine X Board shorts- Quick-drying and breathable fabric and comfortable fit for water activities.CORDURA® fabric has served those demanding the most from their garments – from alpinists to the military – for generations. The Florence R&D team worked to create a proprietary blend of CORDURA® fabric that provides a tough exterior for long days in the field, but enough stretch and comfort to avoid chafe. When we speak about utilitarian design and function-forward gear, we can’t imagine a more perfect product.

Florence Marine X Rashguards- Protective UPF 50+ fabric. Moisture-wicking and breathable material and ergonomic design for flexibility

Florence Marine X Wetsuit Jacket- Neoprene material for warmth and flexibility. Waterproof and breathable design and adjustable cuffs and hem for secure fit

Florence Marine X T-Shirts- Soft and breathable fabric and comfortable fit for everyday wear

Florence Marine X Long Sleeve Hooded Shirt- Soft and breathable fabric and comfortable fit for everyday wearCORDURA® fabric has served those demanding the most from their garments – from alpinists to the military – for generations. The Florence R&D team worked to create a proprietary blend of CORDURA® fabric that provides a tough exterior for long days in the field, but enough stretch and comfort to avoid chafe. When we speak about utilitarian design and function-forward gear, we can’t imagine a more perfect product.