About Us





Surf shops in Hawaii are a dime a dozen, which is why we have always strived to be more than just a board rack with a cash register. Hawaiian South Shore is a surf boutique, catering to discerning wave riders and watermen/women, and our selection of surf essentials reflects that. Naturally we have the highest quality surfboards in stock, but we also focus on providing our clientele with clothing from brands that perpetuate the surf lifestyle and pursuit, including many high-quality labels that are outside of the mainstream.

Of course, surfboards are at the core of what we do, so our selection is always of the highest quality. We work only with board builders that we know and trust, and often collaborate with them for decades at a time. We have been carrying boards from Matt Biolos and …Lost for nearly 20 years, and are the exclusive Oahu dealer of boards from longboard legends Harley Ingleby and CJ Nelson, both of whom have reached out to us directly to express how stoked they are to be in our shop. We are also one of the premier dealers for the Takayama brand in Hawaii, and were early advocates of Donald Takayama’s revolutionary Halo surfboard fin, as well as the “Opihi” and “Hawaiian” board models.

Community is something that really matters to us here at Hawaiian South Shore, and has been for the 21 years we’ve been open. We love interacting with our neighbors and fellow surfers—after all, that’s why we are here!—and frequently host community events such as longboard competitions, movie nights, and even meet-and-greets with surfing legends such as Simon Anderson. Both our local surf community and our international community of shapers and brands are very important to us, and we always look forward to seeing that community grow. We consider the surf and Hawaiian communities to be our extended family, and are excited to have you join us!

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