Robert Schmidt—Saving Hawaii’s Oceans Through Reel Aloha Life

Robert Schmidt has been in the surf industry for a long time. He eventually settled on Reel Aloha Life as his brand—a fishing-influenced ocean lifestyle brand that gave a nod to the local culture that he so admired in Hawaii. While product is still in development, he is adamant that he wants everything to be focused on sustainability. And more importantly, he has committed to donating a large portion of any proceeds to the University of Hawaii to fund a scholarship that will be paid directly to master’s level students who are working specifically in the field of ocean sustainability and preservation. (The scholarship may also be available to undergraduate students if the focus of their work is relevant). Since Reel Aloha Life hasn’t officially launched yet, Robert is funding the first year’s scholarship out of his pocket—but he is confident that the brand will soon be in stores all over, generating a profit cycle that will go straight into the hands of passionate students who are working to preserve Hawaii’s precious ocean ecosystem. Read More...

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